Electronic Retailer - September 2011 - 69

Smart Chopper, were featured in Time magazine’s Top 10 Selling Products in History at HSN network. His vision for a one-stop, fully integrated company led to the recruitment of top people in their segments of the industry, and the development of company divisions with state-of-the-art capabilities: production, DR campaigns, warehousing, fulfillment, shopping channels, retail and international distribution, all under one roof. Jon is personally involved in each marketing campaign and oversees new product development. Smart Inventions has also been very successful at distributing third-party products and were responsible for originally taking OxiClean to retail, as well as the Aussie Nads line of products. These two products ended up being sold for a combined $625 million – a feat unmatched by any other DR company, past or present. Jon is very excited about a trio of new products: Nail Perfect, Scoop-It and Show Stoppers. Where: Paramount, Calif. Web: www.smartinventions.com Why ERA: “We were a member for many years back when it was called NIMA. We left for a while for reasons that are no longer relevant. Now we are back in the fold and determined to make our mark again. With a constant influx of new ERA members and new technology, we are looking to broaden our client base, both domestically and internationally.” – Jon Nokes, CEO

Where: U.S. Corporate Headquarters: West Chester, Pa.; Global Market Business Units: the UK, Germany, Japan, and Italy Web: www.qvc.com Why ERA: “Being a member of ERA provides QVC with many benefits. Among them, ERA’s Governmental Affairs and Relations efforts enable our voice to be heard along with other ERA members when critical legislation or issues arise that impact our industry. ERA also provides our merchandising and commerce teams with great networking opportunities. Colleagues on our team, including myself, have benefited from the education sessions provided to ERA members. QVC has built our reputation on quality products and services and appreciates the efforts of ERA in the areas of self regulation and encouraging responsibility of its members." – Rich Yoegel, director of off-air programming for QVC and ERA Board Member

Who:

What: QVC, Inc., a wholly owned subsidiary of Liberty Media Corporation attributed to the Liberty Interactive Group, is one of the largest multimedia retailers in the world. The company is committed to providing its customers with thousands of the most innovative and contemporary beauty, fashion, jewelry and home products. QVC programming is distributed to approximately 195 million homes worldwide via its five market business units in the U.S., the UK, Germany, Japan and Italy. Each business unit manages, among other things, its own programming, merchandising and marketing. In the U.S., QVC and its subsidiaries have customer contact centers in Virginia, Texas and Florida and distribution centers in Virginia, Pennsylvania, North Carolina and South Carolina. The company’s U.S. website, QVC.com, is ranked among the top general merchant internet sites. QVC has shipped more than a billion packages worldwide in its 25-year history.

What WWTV is an industry leader with more than 15 years' experience in international DR marketing. Our focus on international product distribution is designed to make you profit. By providing a single point of contact for more than 80 global markets, we offer a stress-free, turnkey, low-risk answer to your international product distribution needs. With our reach extending into Europe, Asia, Latin America and the Middle East, you’ll be sure your product sales are truly global. Where Santa Monica, Calif. Web: www.williamsworldwidetv.com Why ERA: “Being a U.S. company whose business is primarily international, ERA acts a great center-point for all of our client interactions. The wealth of resources offered – tradeshows, networking, education, etc. – truly gives us a global common ground on which to do business." – Sylvia Morales, vice president

September 2011 | electronicRETAILER

Electronic Retailer - September 2011

Table of Contents for the Digital Edition of Electronic Retailer - September 2011