Electronic Retailer - September 2011 - 7

CALENDAR
SEPTEMBER 2011 | VOLUME 8 • NUMBER 9
Electronic Retailing Association 2000 North 14th Street, Suite 300 Arlington, VA 22201 Toll Free: (800) 987-6462 | Phone: (703) 841-1751 Fax: 703-841-8290 www.retailing.org info@retailing.org President and CEO: Julie Coons Executive Director, ERA Europe: Marcel Avargues Chief Financial Officer and Chief Operating Officer: Kevin L. Kelly Vice President, Government Affairs: Bill McClellan Vice President, Membership: Robin Greenspan Vice President, Marketing and Content: Dave Martin Vice President, Sales and Group Show Director: Evan Shubin Electronic Retailer magazine is published for ERA by Naylor, LLC 5950 NW 1st Place Gainesville, FL 32607 Toll Free: (800) 369-6220 | Phone: (352) 332-1252 Fax: (352) 331-3525 www.electronicretailermag.com EDITORIAL Managing Editor: Elaine Richardson elaine@naylor.com | (800) 856-8092 Senior Editor: Sarah Sain ssain@naylor.com | (352) 333-6020 Layout and Design: Barry Senyk Cover Photography: Getty Images Marketing: Kaydee Currie Ad Creation: Elaine Connell Contributing Writers: Steven Feinberg, Jack Gordon, Jacqueline Renfrow, Jason Sadler Contributing Columnists: Lesley Fair, Peter Koeppel, Peter Marinello, Rick Petry, Greg Sater Editorial Submissions Send press releases and other data to ssain@naylor.com ADVERTISING Publisher | Richard Fischer rfischer@naylor.com | (415) 729-9258 Director, National Accounts | Melissa Zawada melissaz@naylor.com | (352) 333-3407 Publishing Consultant | Gina Mullins-Cohen gcohen@naylor.com | (949) 276-2346 Publication Director | Matthew Yates myates@naylor.com | (352) 333-6014 Sales Representatives | Pam Blasetti blasetti@naylor.com | (352) 333-3423 John O’Neil joneil@naylor.com | (770) 810-6959 Scott Pauquette spauquette@naylor.com | (352) 333-3446 Jamie Williams jwilliams@naylor.com | (352) 333-3393 MAGAZINE ADVISORY BOARD MAB Chairman: Dick Wechsler, Lockard & Wechsler Direct Hal Altman, Motivational Fulfillment & Logistics Services Brendan Condon, REVShare Danette Dickerman, R2C Group Stacy Durand, Revenue Frontier/Media Design Group Marty Fahncke, FawnKey & Associates Edward Glynn, Venable LLP Harry Hill, Oak Lawn Marketing Group Maria Kennedy, Discovery Communications Peter Koeppel, Koeppel Direct Gary Latz, a2b Fulfillment Inc. Collette Liantonio, Concepts TV Productions Robert Logie, Studio Moderna Kathi Moore, Engagem3nt Ken Musante, Direct Response Payments Rick Petry, Creative Writer, LLC Joan Renfrow, Onyx Productions Direct Inc. Gene Silverman, Hawthorne Direct Anthony Sziklai, Moulton Logistics Management Jeff Tuller, Savvier Dan Zifkin, Zephyr Media Group SUBSCRIPTIONS Email Jerry Rozario, JRozario@retailing.org Published September 2011 ERA-M0911/5957

SEPTEMBER 2011-FEBRUARY 2012 INDUSTRY EVENTS

Sept. 12-14

Shop.org Annual Summit Sept. 12-14 Boston Convention & Exhibition Center Boston, Mass. For more information, visit www.shop.org/web/guest/events 2011 ERA D2C Convention Presented by ERA Sept. 13-15 Wynn Las Vegas Las Vegas, Nev. For more information, visit www.d2cshow.org NAB Radio Show Sept. 14-16 Hyatt Regency Chicago Chicago, Ill. For more information, visit www.radioshowweb.com DMA: 2011 Conference & Exhibition Oct. 1-6 Boston Convention and Exhibition Center Boston, Mass. For more information, visit www.dma11.org eMetrics Marketing Optimization Summit Oct. 17-21 Hilton New York New York, N.Y. For more information, visit www.emetrics.org ERA Networking Reception Presented by ERA Nov. 8 New York, N.Y. For more information, visit www.retailing.org/events/overview Search Engine Strategies – Chicago Nov. 14-18 Hyatt Regency Chicago, Ill. For more information, visit www.searchenginestrategies.com/chicago Mobile Marketing Association Forum Nov. 17 SLS Hotel at Beverly Hills Los Angeles, Calif. For more information, visit forum.mmaglobal.com ERA Networking Reception Presented by ERA Jan. 18 Southern California For more information, visit www.retailing.org/events/overview The Great Ideas Summit 2012 Presented by ERA Feb. 27-29, 2012 Fontainebleau Miami Beach Miami, Fla. For more information, visit www.eragreatideas.org

Sept. 13-15

Sept. 14-16 Oct. 1-6 Oct. 17-21

Nov. 8

Nov. 14-18 Nov. 17

Jan. 18

Feb. 27-29

Please send your upcoming industry event listings to Sarah Sain at ssain@naylor.com. Note: Dates and locations are subject to change. September 2011 | electronicRETAILER

7



Electronic Retailer - September 2011

Table of Contents for the Digital Edition of Electronic Retailer - September 2011

Calendar of Events
Your Association, Your Bottom Line
Industry Reports
FTC Forum
eMarketer Research
IMS Retail Rankings
Jordan Whitney’s Top Categories
Lockard & Wechsler’s Clearance & Price Index
Letter from the Chairman
The Future of TV?
I’m Famous, And I’m Here to Help ... Maybe
A good celebrity spokesperson is authentic and believes in the product.
I Gotta Have That!
Get Ready for the Next New Thing
Guest Viewpoint
DRTV
Legal
Member Spotlight
Advertiser Spotlight
Bulletin Board
Advertiser Index
Classifieds
Rick Petry
Electronic Retailer - September 2011 - cover1
Electronic Retailer - September 2011 - cover2
Electronic Retailer - September 2011 - 3
Electronic Retailer - September 2011 - 4
Electronic Retailer - September 2011 - 5
Electronic Retailer - September 2011 - 6
Electronic Retailer - September 2011 - Calendar of Events
Electronic Retailer - September 2011 - Your Association, Your Bottom Line
Electronic Retailer - September 2011 - 9
Electronic Retailer - September 2011 - Industry Reports
Electronic Retailer - September 2011 - 11
Electronic Retailer - September 2011 - 12
Electronic Retailer - September 2011 - 13
Electronic Retailer - September 2011 - 14
Electronic Retailer - September 2011 - 15
Electronic Retailer - September 2011 - 16
Electronic Retailer - September 2011 - 17
Electronic Retailer - September 2011 - 18
Electronic Retailer - September 2011 - 19
Electronic Retailer - September 2011 - 20
Electronic Retailer - September 2011 - 21
Electronic Retailer - September 2011 - FTC Forum
Electronic Retailer - September 2011 - 23
Electronic Retailer - September 2011 - eMarketer Research
Electronic Retailer - September 2011 - 25
Electronic Retailer - September 2011 - 26
Electronic Retailer - September 2011 - 27
Electronic Retailer - September 2011 - IMS Retail Rankings
Electronic Retailer - September 2011 - 29
Electronic Retailer - September 2011 - 30
Electronic Retailer - September 2011 - 31
Electronic Retailer - September 2011 - Jordan Whitney’s Top Categories
Electronic Retailer - September 2011 - 33
Electronic Retailer - September 2011 - Lockard & Wechsler’s Clearance & Price Index
Electronic Retailer - September 2011 - 35
Electronic Retailer - September 2011 - Letter from the Chairman
Electronic Retailer - September 2011 - 37
Electronic Retailer - September 2011 - The Future of TV?
Electronic Retailer - September 2011 - 39
Electronic Retailer - September 2011 - 40
Electronic Retailer - September 2011 - 41
Electronic Retailer - September 2011 - 42
Electronic Retailer - September 2011 - 43
Electronic Retailer - September 2011 - A good celebrity spokesperson is authentic and believes in the product.
Electronic Retailer - September 2011 - 45
Electronic Retailer - September 2011 - 46
Electronic Retailer - September 2011 - 47
Electronic Retailer - September 2011 - 48
Electronic Retailer - September 2011 - 49
Electronic Retailer - September 2011 - I Gotta Have That!
Electronic Retailer - September 2011 - 51
Electronic Retailer - September 2011 - 52
Electronic Retailer - September 2011 - 53
Electronic Retailer - September 2011 - 54
Electronic Retailer - September 2011 - 55
Electronic Retailer - September 2011 - Get Ready for the Next New Thing
Electronic Retailer - September 2011 - 57
Electronic Retailer - September 2011 - 58
Electronic Retailer - September 2011 - Guest Viewpoint
Electronic Retailer - September 2011 - 60
Electronic Retailer - September 2011 - 61
Electronic Retailer - September 2011 - DRTV
Electronic Retailer - September 2011 - 63
Electronic Retailer - September 2011 - 64
Electronic Retailer - September 2011 - 65
Electronic Retailer - September 2011 - Legal
Electronic Retailer - September 2011 - 67
Electronic Retailer - September 2011 - Member Spotlight
Electronic Retailer - September 2011 - 69
Electronic Retailer - September 2011 - 70
Electronic Retailer - September 2011 - 71
Electronic Retailer - September 2011 - Advertiser Spotlight
Electronic Retailer - September 2011 - Bulletin Board
Electronic Retailer - September 2011 - 74
Electronic Retailer - September 2011 - Advertiser Index
Electronic Retailer - September 2011 - Classifieds
Electronic Retailer - September 2011 - 77
Electronic Retailer - September 2011 - Rick Petry
Electronic Retailer - September 2011 - cover3
Electronic Retailer - September 2011 - cover4
https://www.nxtbookmedia.com