US Airways - April 2013 - (Page 27)
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(hurricanes in particular).
The 2011 season, which affected
the 2012 crop, was particularly
difficult. “Over a thousand specialty
coffee producers on the island went
bankrupt,” laments Rebecca Atienza
of Hacienda San Pedro, a fourgeneration-strong local coffee
hacienda (plantation) and producer.
The Bean Goes On
Despite the challenges presented by
labor and fuel costs as well as Mother
Nature, perseverance is the byword
of the new generation of Puerto
Rican coffee producers. “Good, bad,
we never stop working to maintain
the integrity of Puerto Rican coffee,”
Atienza asserts.
That spirit is evident in Joaquin
Gonzalez’s rough-hewn tasting
room, Finca Cialitos in Old San
Juan. Gonzalez, like Muñoz, roasts
his own beans on-site. Direct competition with Goliaths such as CocaCola, he realizes, is out of the question. “But,” Gonzalez smiles, “what I
can do is offer a fresh-roasted cup of
authentic Puerto Rican coffee that
I’ve grown.” And he does. Velvety,
chocolaty, frothy, rich, and deep in
flavor, a cup sells for the about same
price you’d pay in a U.S. cafe,
roughly $2.50 for a medium size.
“In 2010, about five percent of all
people in Old San Juan sought out a
specialty coffee cafe like Cialitos,
Hacienda San Pedro, Cuatro Sombras, or Café Cola’o,” Gonzalez says.
“Now that number is twenty percent. And growing.”
Taste education is partly responsible. “Specialty cafes here serve
Puerto Rican–grown arabica-bean
coffee, not blends of arabica and
robusta like chain cafes,” Gonzalez
says. “Blends can trouble your
stomach. People are getting hip to
that. That’s another good reason
authentic Puerto Rican coffee is
coming back.”
Edguardo Carrion, a barista at
carIssa mondavI - 4th generatIon WInemaker
presentIng her favorIte tool, the cabernet sauvIgnon glass
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Table of Contents for the Digital Edition of US Airways - April 2013
US Airways - April 2013
Table of Contents
CEO Letter
From the Editor
Did You Know?
Making It Happen
Hot Spots: Best Ballpark Food
Hub Crawl: San Francisco International Airport
Wine & Dine: 20 Wines Under $20
Wine & Dine: True Brew: Puerto Rico Coffee
Great Tastes: Luna Red
Great Escapes: Couples Resorts
Adventure: Cape Ann, Massachusetts
Great Escapes: Fairmont San Francisco Hotel
Adventure: High Springs, Florida
Gear Up: Golf
Special Section: Cabarrus County, North Carolina
Travel Feature: Grazing in Venice, Italy
US Airways Feature: 50+ Year Employees
No Strings Attached: Brad Paisley
The Rise of Hotel Restaurants
Phoenix Flair
Celebrate New Orleans: Art. Culture. Music.
Great Dates
Puzzles
Readers Resource Index
Your US Airways Guide
Video Entertainment
Audio Entertainment
U.S. and Caribbean Service Map
International Service Map
Airport Terminal Maps
US Airways Fleet/Customs & Immigration
Passenger Info/Contact US Airways
US Airways MarketPlace®
Window or Aisle?
US Airways - April 2013
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