In Broadcast - July 2015 - 46


46

www.inbroadcast.com | Vol: 5 - Issue 7 | July 2015

InMedia

axle Video - Radically Simple
Media Management
By Sam Bogoch, CEO, and Jim Frantzreb, Marketing, axle Video

W

ith the explosion of media and
burgeoning need to organise,
find, and share video, why isn't
everyone using a media management
system? Here's why: for all their
benefits, MAMs are still mostly the
same custom-designed, difficult to
install, and costly undertakings they
were when first developed for large,
big- budget broadcast organisations.
axle Video changes all that with new
software and bundled solutions that
simplify and accelerate workflow for
professional users and workgroups
of any size. Axle solutions are very
easy to install, use, and afford. Or,
as we say, radically simple media
management. Of course there are
organisations with unique needs who
still require a high-end MAM, but the
fact is that most users just need a
simpler toolset to address the real
and increasingly urgent problem of
managing, finding, using, and sharing
media.

HD video cameras and DSLRs are
a big reason for the surge in video
content. But getting media from
camera to computer cleanly is a
growing problem. Video cameras can
generate dozens or hundreds of files
and folders, and the multitude of file
formats, bitrates, file wrappers and
folder structures makes it a difficult,
error-prone, and time-consuming
process.
axle Cam software automatically
detects, imports, organises, creates
proxies, and presents camera media
in a simple UI. It eliminates confusion,
saves many steps, and allows
users to instantly access, edit and
share the files by leveraging axle's
radically simple media management
technology. DSLRs and HD cameras
from Sony, Panasonic, Canon, JVC,
Nikon and GoPro are supported,
and support for Red and other highend cine cameras is planned for a
specialised version. Cam is a great

gateway into media management, as it
provides a full suite of axle 2015 media
management capabilities for two users
as part of the package.
In most facilities, media is scattered
across multiple arrays and portable
hard drives or thumb drives, making it
difficult and time consuming to locate
and repurpose content. Even when
consolidated in one location, finding
the right clips and sharing them with
producers, clients, and others cuts into
creative work and can be an onerous
task.
axle 2015 is radically simple media
management
that
automatically
discovers media and metadata, creates
lightweight proxies, and presents
it in a simple browser-based or
iPhone UI, so that anyone, including
remote users, can browse, select, tag,
annotate, and review/approve clips or
sequences. Unlike large MAM systems,
any storage can be used, original
media is untouched, and installation

axle's browser UI offers a highly
simplified, affordable solution

is quick and non-disruptive. Custom
metadata is easily created, and
integration with other applications is
straightforward with axle's new REST
API.
The need for better media
management is widespread, and axle
Video is focused on helping users
improve their workflows and get the
most from their media. axle Video
partners provide a wide variety of
choices for storage, archive, and
complementary applications, and
axle makes it simple to implement
a complete solution with hardwaresoftware axle Gear packages, and
portable axle Drive and high-capacity
aQ series storage with media
management.

9X Media To Launch New Regional
Channel With Broadstream's OASYS
M

umbai-based TV network 9X
Media, is set to launch a new
regional music channel using its
existing OASYS integrated playout
system from leading broadcast playout
automation specialists, BroadStream
Solutions.
"When it comes to a new channel
launch, all we'll have to do is literally
'plug-in' the software and play"
said Nikkhil Shirodkar, VP Network
Operations at 9X Media. "It is the

The Master Control Room at 9X Media India's Largest Music TV Network

fastest and most easily scalable
playout system in the market today
and has saved us an incredible amount
of time and resource".
Currently 9X Media Network playout
five music channels:
*	 9XM, India's most popular
Bollywood music channel;
*	 9X Jalwa, The Forever Young
Bollywood music channel;
*	 9X Jhakaas, India's First Marathi
music channel;
*	 9X Tashan, Punjabi Super-Hit
music channel;
*	 9XO, International Music channel.
"When it comes to integrated
graphics capabilities, I haven't seen
a better system than OASYS", added
Shirodkar. "We've even developed
our own in-house automation based
completely on XML which enables a

producer to change the entire look and
feel of the channel by simply filling in
an Excel based form. A single file is
all that is required for triggering all
graphical elements which otherwise
would have required additional
mastering and scheduling".
OASYS provides 9X Media channels
with extensive onscreen graphics,
including lower thirds, tickers, squeeze
backs, picture-in-picture and many
more. Data sources include RSS
feeds and social media platforms like
Facebook and Twitter.
9X Media was the first network in
the region to benefit from channelin-a-box, file-based playout and has
relied on the OASYS system since its
inception in 2008.
"One of our core values at 9X Media
has been to embrace new technology
so, we took a decision in choosing the
OASYS system at the time when the

concept of a channel-in-a-box was
relatively nascent and buying a legacy
solution would have been the safest
option," commented Shirodkar.
He continued: "It has proved to be
one of the best investments we've
made, not only because the automated
playout has freed up our editorial staff
to work entirely on larger projects,
but also because of how the OASYS
software has continuously evolved to
give us more flexibility as we move
forward. BroadStream really do listen
to and care for their customers."
Micky Edwards, VP Sales EMEA
at BroadStream, added: "9X Media
Network is a true pioneer when it
comes to file-based playout and
we're very proud to be involved in
such an exciting project. It is partners
like these who can help us take
broadcasting technology to the next
level."
http://www.inbroadcast.com http://www.axlevideo.com/ http://broadstream.com/oasys-integrated-playout-solution/
Table of Contents for the Digital Edition of In Broadcast - July 2015
