Commercial Integrator January 2022 - 14

AV AS A BUSINESS
From Notebook to Strategic Plan
Connecting the dots between NSCA's Business & Leadership
Conference sessions and integrators' processes and business plans.
By Chuck Wilson
NSCA MEMBERS have come to learn that
the outcomes of the Business & Leadership
Conference (BLC) directly impact their
strategic-planning process. I hear all the
time that integrators have embedded the
growth strategies learned at BLC into their
plan. The same with talent management
and creating the best culture. The same
goes for better operational procedures,
processes and workfl ows with our entrepreneurial
operating system workshops.
The ongoing value of this conference
comes from the people met, the knowledge
shared and the takeaways that can be
implemented within your organization.
Let's think back to Verne Harnish, who
delivered his " Scaling Up " keynote at BLC
in 2018. NSCA members now know the
four principles that scaling your business
involves: strategy, execution, people and
cash. They follow the meeting cadence and
other steps toward implementing strategies
using those guiding principles.
BLC veterans also remember the " 4
Disciplines of Execution " session at BLC in
2017, where Chris McChesney shared the
lead and lag measures, wildly important
goals, accountability models and scorecards.
To this day, they're used by NSCA and nearly
100 member companies.
Then there was Morten Hansen and
" Great by Choice " in 2016. Many NSCA
members adopted the hedgehog theory -
what you're best in the world at, how you
make money and what you're passionate
about - along with the fl ywheel principle
to get everyone moving in the same direction.
I still hear members referring to the
10Xers in their company, taking the 20-mile
march and fi ring cannonballs.
And what about Liz Wiseman, the author
of Rookie Smarts? A BLC speaker in 2015,
she's now one of the most highly revered of
business leaders. She helped us understand
the multigenerational workforce and
how to create environments where new
employees can be successful and thrive
in businesses. Our members still use the
career lattice people-management platform
for onboarding and talent development.
'I hear all the time
that integrators have
embedded the growth
strategies learned at BLC into
their plan.'
- Chuck Wilson, CEO of NSCA
In 2014, we had Dr. Lisa Lang, whose
teachings allowed us to pinpoint constraints
and chokepoints that, in turn, kept us from
throwing more people at a bad process. Her
work has made a profound diff erence for the
companies that understood how to identify
capacity issues and how to resolve them.
It has been such a rewarding experience
to give our members the opportunity to
learn from great business leaders. Our challenge
is to make each year even better. That
is a tall order once you reach the level that
we have. But we accept the challenge!
Chuck Wilson is CEO of NSCA.
To learn more about your trade
association, visit NSCA.org.
Sneak Peek:
BLC 2022 Lineup
We chose the speakers and session
topics for BLC 2022, February 23-25
in Dallas, meticulously. We sought to
align them with the biggest business
challenges and priorities that NSCA
members report. The keynotes are
designed to off er powerful strategies
to keep up in an evolving world.
› " Beyond the Pivot: 4 Investments
the Best Teams Use to Build the
New Future, " by Jon Acuff
› " The Fusion Formula: Brand +
Culture = Results, " by Denise Yohn
› " Healthy Buildings: How Indoor
Spaces Drive Performance &
Productivity, " by Joseph Allen
› " Because Everyone Can Be
Great, " by Calvin Mackie
› " Leading with Emotional
Courage, " by Peter Bregman
› " The Collapse of Distinction, "
by Scott McKain
› " Economic Outlook 2022 and
Beyond, " by Dr. Chris Kuehl
Beyond the keynotes, BLC attendees
can also choose from eight workshops
designed to tackle key industry issues.
› " Talent Pipelines: Attracting,
Recruiting and Retaining "
› " How the Best Teams Overcome
Overthinking to Navigate Change,
Increase Productivity and Win
Consistently "
› " Improve Predictable Labor
Resource Modeling "
› " Understand Contracts and
Intellectual Capital "
› " Playbook for Brand-Culture
Fusion "
› " Change without Resistance "
› " What Customers Really Want "
› " Culture Renovation: Rebuild or
Reinforce? "
Don't miss out on the inspired
The theme for NSCA's 24th
annual Business & Leadership Conference is " Powerful
Strategies for an Evolving World. " Integrators can register at NSCA.org/blc.
14
Commercial Integrator JANUARY 2022
commercialintegrator.com
strategic-planning guidance that BLC
2022 will present. Register today at
NSCA.org/blc.
http://www.NSCA.org http://www.NSCA.org/blc http://www.NSCA.org/blc http://www.commercialintegrator.com
Commercial Integrator January 2022

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