Commercial Integrator January 2023 - 28

MARKETING Leveraging Social Media
THE ART
OF BEING
SOCIAL-MEDIA
SAVVY
Experts weigh in on how integrators should
utilize social-media platforms to boost their
businesses and improve recruitment.
By Amala Reddie
OUR LIVES ARE UNDOUBTEDLY
steeped in social media - it exists on
our phones, tablets and just about
everywhere we go. Today, nearly 53% of
Americans gather their news through social-media
platforms such as Facebook,
28
Twitter, LinkedIn, etc. Within the AV industry,
we have the popular #AVintheAM
discussion, which Starin's Chris Neto
leads on Twitter every Sunday morning.
There, #avtweeps dive into the trends
and issues that the industry faces.
Commercial Integrator JANUARY 2023
Social media is more than just a communication
medium; it is a tool that allows
companies to advance their businesses.
That invites a question: How should AV
integrators leverage it? To answer this,
CI sits down with Alex Fortin from NDS
Integration; Tobi Tungl from Conference
Technologies Inc. (CTI); and Bill Fons
from Promotion Technology Group (PTG).
Together, we explore how social media
can be a powerful medium to build enterprise,
craft company culture and engage
with potential hires.
Social Media and its Virtues
According to Fortin, president of NDS
Integration, the internet is perhaps the
most effective way for a company to send
a message in today's business environment.
He explains, " Traditional methods
of marketing, such as radio, TV or print,
cast a very wide net as far as whom you
can reach. However, with social media,
you can have your message shown to the
most ideal prospective client. " In other
words, social media offers a much more
targeted audience for engagement.
Fons, president of PTG, echoes that
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Commercial Integrator January 2023

Table of Contents for the Digital Edition of Commercial Integrator January 2023

Commercial Integrator January 2023 - Cover1
Commercial Integrator January 2023 - Cover2
Commercial Integrator January 2023 - 1
Commercial Integrator January 2023 - 2
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