TheDailyGuideSS23 - 35

paced, informative Outdoor
Trend discussion. This session
provides an in-depth update on
what's driving consumers and
what they're spending money
on. In today's complex retail environment,
this session is critical
to staying up to date on retail
sales and consumer insights.
Matt Powell and Julia Day are
experts on the marketplace and
will talk about what's selling
and the critical why behind the
buy. If you are looking for an
understanding of current retail
market trends and consumer
dynamics, this session will give
you a bird's-eye view. RSVP:
julia.day@npd.com
OIA Education-Tools of the
Trade: How to Leverage Trade
Policy to Increase Global
Competitiveness for SME's
10-11 A.M. HYATT,
SALT LAKE BALLROOM
Small- and medium-size businesses
are the backbone of
the outdoor industry and the
$689 billion outdoor recreation
economy. Yet they often bear the
brunt of challenges-from rising
shipping costs and high tariffs to
uncertainty around U.S. federal
trade policy and competition for
sourcing opportunities-that
make it difficult to bring new,
innovative outdoor apparel,
footwear, and equipment to
customers around the world.
Join panelists from the U.S.
Small Business Administration,
Office of the United States Trade
Representative, and the U.S.
Commercial Service to learn
about available federal resources
and trade policies that smalland
medium-size outdoor companies
can take advantage of to
expand business and maximize
global competitiveness. Tools to
effectively navigate evolving supply
chain challenges and trade
opportunities on the horizon
will also be addressed. Speakers:
Rich Harper, director of
government affairs, OIA; Brent
Merriam, COO, NEMO Equipment;
Shelby Daiek, director,
Utah Export Assistance Center,
U.S. Commercial Service; Marla
Trollan, district director, U.S.
Small Business Administration
Shred Through Inefficiencies
With NetSuite
10-11 A.M. THE CAMP
Know your numbers, manage
your risks, and avoid surprises
by having better visibility into
all aspects of your business. In a
competitive industry, success is
determined by constant innovation
and accurate insight into
customer behavior and market
trends. Learn how some of the
best outdoor brands integrate
suppliers, customers, and inventory
without the headaches
and inefficiencies of disconnected
and costly IT systems. In a
time filled with uncertainty,
shred through inefficiencies in
your operations and be certain
your business is agile, flexible,
and scalable to weather any
unexpected storm. Speaker:
Debbie Hill, principal solution
consultant at Oracle NetSuite
Julie Day
of NPD Group
Rethinking Materials, Processes,
and Product Design for
Sustainable Experiences
10-11 A.M.
TREND + DESIGN CENTER
How are frontier technologies
enabling companies to design
meaningful user experiences
by telling stories with
new beginnings and endings
that go the distance to truly
embrace circularity? A range
of cross-industry case studies
and innovations will highlight
how leading and emerging
brands and manufacturers
are positively disrupting their
industries by harvesting the
power of green and blue feedstocks,
flexible manufacturing,
and intentional design to build
healthier products and support
new business models.
RIP Cookies. So, Now What?
10-11 A.M. THE RANGER
STATION AT VENTURE OUT
After more than two decades as
the leading source of tracking and
monitoring website users and providing
extremely sophisticated targeting
and retargeting, third-party
cookies are going away. The death
of the cookie, as well as Apple's
policy that asks consumers to
opt in to allow apps to track their
activity, represent a seismic shift
in the marketing world. Brands
will be forced to increase their
spend-some significantly-in order
to reach the same goals as last
year. Marketers and CMOs are in
a frenzied race to discover, " What's
next? And what do I need to be investing
in now to make this a less
cumbersome blow to my bottom
line? " Eliza Hill, VP of strategy at
Blaze Partners, a Maine-based, B
Corp-certified advertising/digital
marketing agency, will be asking
experts from around the outdoor
industry what steps they've
taken in anticipation of the rapidly
changing digital landscape and
what strategies they'll employ going
forward. If your business relies
on data to inform your marketing
program, this is one session you
won't want to miss.
Elevated Neutrals: Expanding
Your Palette Beyond the
Classics
11 A.M.-NOON
TREND + DESIGN CENTER
As consumers continue to
grapple with ongoing economic,
political, and environmental issues,
a sense of uncertainty about
the future remains a dominant
force. Promoting a long-lasting
approach to design has become
a priority for many brands as
consumers seek both reassurance
and escapism through colors.
Colors will increasingly align
OUTDOOR RETAILER SNOW SHOW 2023 /
GUIDE 35
COURTESY JULIE DAY
TheDailyGuideSS23

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