OUTDOOR RETAILER SNOW SHOW 2023 January 2023 GUIDE Back to Business The Show returns to Salt Lake City to kick off a new era of gear, community, leadership, advocacy, and fun PG 16 BACKYARD HEROES Let's learn to embrace fun everywhere PG 22 INNOVATION AWARDS Meet the brands moving into the future PG 32 LEARN IT, LIVE IT Clear your schedule for these valuable education sessions PG 48 COOKIES CRUMBLE How do we adapt to new data analytics? TH E O F F I CI A L P U B LI C A TI O N O F GUIDE BACK TO SALT LAKE CITY / THE MOOSEJAW ACCELERATOR / INNOVATION AWARDS SNOW SHOW / 2023