Automatic Merchandiser - 15

OCS

Non-espresso-based
coffee beverages
Recognizing the soaring popularity of gourmet coffee-based beverages that are not espresso-based, the
association added the segment of
non-espresso-based beverages to the
survey in 2017. The segment includes
frozen blended coffee, cold brew coffee and nitro coffee, which is a cold
coffee infused with nitrogen.
The results in 2019 found that
daily consumption of this segment is
11 percent, with weekly consumption
at 13 percent for frozen blended coffee,
12 percent for cold brew coffee and 5
percent for nitro coffee. Coffee drinkers under age 40 and coffee consumers
in the western part of the country are
especially interested in these beverages, like 2018 survey results.

Cold brew and ready-to-drink coffee
Cold brew and ready-to-drink coffee
became new sections of the survey
this year.
Younger consumers are especially
interested in these two types of beverages based on consumption rates by
consumers under 40 years old, the
survey found. While ready-to-drink
coffee, with 89 percent of respondents
aware of the beverage, is slightly more
well-known than cold brew, which
nearly 80 percent of respondents had
heard of, opinions of both beverage
types are divided into three overall
opinions of each: excellent/very good,
good and fair/poor.
About 20 percent of respondents
said they regularly or occasionally
drink cold brew, while 31 percent of
respondents drank ready-to-drink
coffee regularly or occasionally.
Cold brew coffee consumption is
more likely to occur out-of-home than
in-home, the survey found.

Afternoon coffee
consumption grows
While breakfast is still very much
a common time to drink coffee, the
iStock

percentage of people who drank coffee the day before the survey fell from
87 percent in 2012 to 82 percent in
2019. The percentage of people who
drank coffee in the morning overall
prior to the day of the survey also
fell from 41 percent in 2018 to 37
percent in 2019, especially as seen
among the 25 to 39 age group. Their
particular subsection of the survey
dropped from 46 percent in 2018 to
36 percent in 2019.
Reversely, the percentage of people
who drank coffee the afternoon prior
to the day of the survey grew from 19
percent in 2012 to 25 percent in 2019.

UPDATE

situation compared to where they
were six months previously dropped
from 37 percent in 2018 to 33 percent in 2019. The survey has found
that when people positively view
their financial situation, they tend to
drink more coffee, especially outside
of the home. Fewer people are seeing their situation as improving, and
more consumers, at 15 percent, feel
they are in a worse financial situation since six months previously,
compared to last year's 11 percent.
This may help explain how gourmet
coffee consumption has not dramatically increased over 2018.

Out-of-home coffee preparation
remains strong
While home is
still where most
coffee is prepared, the percentage of people
who drank coffee
at home the prior
day dropped from
84 percent in 2012
to 78 percent in
2019. Yet, it has
increased
since
the number seen
in 2017, 75 percent.
Consumpt ion
of coffee prepared
outside the home
dropped 1 percent
from 36 percent in
2018 to 35 percent in
2019, but it is 5 percent higher than the
level seen in 2012.
Coffee consumption
at convenience stores
and quick-service restaurants is up 1 percent since 2018, and
all other venues have
been flat since 2018.
Percentages
of
people who feel better
about their financial
June/July 2019

VendingMarketWatch.com

Automatic Merchandiser

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