Dentaltown August 2020 - 26

office
visit

Your new space is a unique
location for a dental practice.
Tell us about the area.
The Crosstown Concourse was originally
a Sears distribution center. Back in the days
before Amazon, people looked in the Sears
catalog and ordered things by phone and
through the mail. Our building was one of
eight nationwide built by Sears; ours was
built in 1927 and was a hub for retail and
distribution, and even some office workers.
It operated until it was abandoned in 1993.

DT0820_Bird_OV_V5.indd 26

The building sat derelict for 20 years until
a group of artists decided it was an eyesore
and should be repurposed instead of torn
down. That started a four-year journey that
took a lot of architecture, a lot of money
and a lot of faith to make it happen. The
building focused on the arts, health care
and education, and evolved into an amazing
place with about 3,000 people working
there, 265 apartments, several restaurants,
and more than 40 not-for-profit businesses
occupying the space. It's a melting pot
of people, politics and culture that's not
traditional in Memphis. The theme of the
building is "Better Together."

You made the decision to invest
heavily in technology. What do you
have under the hood?
I use multiple wavelengths of lasers,
CBCT, digital impressions and 3D printers.
I knew I needed help to pull off my
vision, so we partnered with brothers Darin

and Josh Throndson, owners of Innovative
Dental Technologies, and built our own
on-site digital lab. They are growing with
us and taking on new digital clients rapidly.
The Throndsons are in the lab every day
designing restorations for practices all
over the world, as well as doing all of our
implant planning, surgical guide fabricating,
3D-printed splints, digital removables and
daily lab work.
This allows patients to come in on their
lunch break and we can prep and make a
crown within the hour. Often, they come
down from an office upstairs, I prep the
tooth for a crown, the lab starts making it
and the patient goes back to work. When
the crown is done, we send them a text,
they come back and we put it on. We have
gotten it consistently down to under an
hour. That's huge. People don't have to
take half a day off work anymore. For our
patients who live or work in the building,
they never have to move their car!

7/20/20 2:34 PM



Dentaltown August 2020

Table of Contents for the Digital Edition of Dentaltown August 2020

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