e-TAILING e-Tailing E-Tailing Research Focus E-Tailing Research Focus IMR and The Martec Group are engaged in a comprehensive effort to understand and measure the role of e-Tailing specifically for Automotive Replacement Parts. Establishing a consistent definition of e-tailing is a key success factor for this research. E-tailing Consumer Behavior Over 40% of recent consumer automotive replacement purchasers have purchased from online sources at some point...nearly one-in-five regularly purchase automotive replacement parts from online sources. Online Replacement Purchases Online Replacement Part Part Purchases Understanding the prevalence of online replacement part purchases is a key element of the e-Tailing project. Nearly one-in-five consumers who purchased replacement parts are likely to have purchased those parts from online sources, while over 40 percent of consumer replacement part purchasers have purchased via online sources at some point. Which of the following products have you ever purchased online? Which of the following products do you regularly* purchase online? Clothing Electronics 67% 29% Books 65% 40% Travel 49% 21% Movies 45% 24% Automotive Replacement... 43% 17% Health & Beauty Products 43% 25% Office Supplies 42% 19% Games/Toys 38% 16% Sporting Goods 31% 12% Pet Supplies 16% Groceries 10% Automotive Services Percent of Respondents 68% 43% 4% 0% 27% Ever Purchased Online 19% 12% Regularly* Purchased Online *Note: Regularly = more than twice per year 20% 40% 60% Approximately 35% of these consumers shop online for automotive replacement parts at least once per month, while 20% report shopping online 2 to 3 times per month for automotive replacement parts. Online shopping for automotive replacement parts is much higher among "younger" consumers, with three times as many consumers under the age of 35 frequently shopping online for these versus older consumers. 8 8 E-Tailing in the Automotive Aftermarket Copyright © 2014 Auto Care Association 2016 Digital Auto Care Factbook Copyright © 2015 Auto Care Association 2015 Digital Auto Care Factbook Copyright © 2014 Auto Care Association 25 23