communications your association. Consumers are unaware of the inherent dangers and issues caused by deferring vehicle maintenance. This prompted Be Car Care Aware, the consumer education program about the benefits of regular vehicle care, maintenance and repair, run by the Car Care Council, a non-profit funded and directed by the Auto Care Association. 750 21,868+ TV and radio news stories SITE VISITS ON WWW.CARCARE.ORG 55K 72K Facebook.com/CarCareCouncil 48 published articles PRESS RELEASE VIEWS visitors/ users per month 22 releases sent on PRNewswire with an average of 5,702 views per release 125,444 page views per month Twitter.com/CarCareCouncil total views on PRNewswire Pinterest.com/CarCareCouncil Instagram.com/CarCareCouncil YouTube.com/CarCareTipshttp://www.carcare.org http://www.Facebook.com/CarCareCouncil http://www.Twitter.com/CarCareCouncil http://www.Pinterest.com/CarCareCouncil http://www.Instagram.com/CarCareCouncil http://www.YouTube.com/CarCareTips