THE BEST OF INTIMA – BIANNUAL – JULY 2008 - (Page 73)

Launching Butterflies by Claire Pettibone Buyers this August will be thrilled to discover a new daywear collection by Los Angeles designer Claire Pettibone. Aptly named Butterflies, the charming collection is characterized by exclusive prints and consists of four panty styles: low rise thong, regular rise thong, bikini and hipster boyshort. A camisole, tank, babydoll and chemise round up the collection. What makes Butterflies so special is the patent-pending technique in which the garments are seamlessly printed on the fabric and lace trimmings in a continuous design. “We perfected the fit first, and then created beautiful prints, so it’s almost like wearing a little piece of art”, says designer Claire Pettibone. Retail prices range from $24.00 for the thongs, $38 for boyshorts, $68 for camisoles, and $110 for chemises. Also on offer basic solid colors with the signature Butterfly logo applied in crystals. For the finishing touch, the panties can be ordered in a “Butterfly Roll” in which the panty is rolled and tied with a net bow resembling a butterfly. The collection, which debuted at 16 Neiman Marcus doors for a soft launch was given a sneak peak on May 30th in Los Angeles when guests including Demi Moore, Katherine Heigl, Eva Mendes, Kate Walsh, Anna Getty and Crysallis charity founder Rebecca Gayheart received the Butterfly thong. “We heard about the Butterfly Ball, and thought there couldn’t be a more perfect venue to introduce our Butterflies!” said company president Guy Toley. In addition to department stores, the collection is being offered to specialty boutiques across the country, and was just picked up by Fred Segal. 7515 | 4515 | 08 EXKLUSIV EVABELLE INC. Contact: Nick Eleotrivaris or Lydia Serentino Tel. 514 344 2525 · info@evabelle.com www.naturana.com http://www.naturana.com

Table of Contents for the Digital Edition of THE BEST OF INTIMA – BIANNUAL – JULY 2008

Cover
CONTENTS
EDITORIAL
SHOP SCOUTINGWORLDWIDE - Boi’s selection from Asia to Europe
NEWER NOTABLES - Kiki de Montparnasse
- Isabella’s Fine Lingerie
- Etam Lingerie
- Coeur Pistache
- Tanya Bulhoes
- Arthur
- Taye Brasil
- Balls
- Le66
PHOTO SHOOT - Summer in the city
TETE-À-TETE - John Galliano
PHOTO SHOOT - Private Room
PORTRAIT - Wendy Glez
LAUNCHING - Nicole Miller, Marie Jo
- Hale Bob, Niki shapewear
- Jezebel
- Claire Pettibone
LINGERIE TRENDS S/S 09 - Delicate innocence
- Air of refinement
- Blooming cocktail
- Eco poetry
- Ethnic modernity
TALENT - Maud and Marjorie
BEACHWEAR TRENDS S/S 09 - Precious glimmer
- Fresh clear water
- Enchanted gardens
- Vernissage
- Exotic lands
THE BEST SHOP AWARDS
EVENT - Komar
- Chantelle, Radici
- Hug Award
INTERVIEW - Bob Vitale, Wacoal
- Anthony Verbaeys, Marie Jo
- Sophie Drouad, Lou
WHO’S WHO
EXCLUSIVE - Secrets
BUSINESS NEWS - Ea Lingerie
- Donna Karan, Fashion Ribbon
- Samantha Chang, Armani
EVENT - The Femmy Awards
EXPERT - Growing your business during hard times
MARKET OVERVIEW - Russia for everybody
EXHIBITION UPDATE - Lingerie Americas
- Curve
- Mode City
EXCLUSIVE - Intima’s T-shirt no.5
NETWORK EXPRESS - Network Dessous’ 10 worldwide magazines
CALENDAR - Major trade fairs around the world
BEST SELLERS - Brands’ best-selling items for F/W 08
EXCLUSIVE - The Green Factory
FABRIC NEWS - Eurojersey, Dow Fibers, Aquafil
FABRIC TRENDS F/W09 - Sweet glamour
- Sensual skin
- Red passion
- Baroque allure
- Light & shadow

THE BEST OF INTIMA – BIANNUAL – JULY 2008