Screen Printing - October/November 2020 - 25
"IN A POST-COVID-19
WORLD, EMPATHY AND
COLLABORATION COULD
BE TWO OF THE MOST
CRITICAL FACTORS FOR
BUSINESS SUCCESS. I'D
GIVE THAT ADVANTAGE
TO WOMEN FOR THOSE
TRAITS, WOULDN'T YOU?"
Doesn't that sound a lot like the origin
story of most shops? How many of the
shops in this industry were launched in
a basement, garage, out-building, or
kitchen table?
CHANGING SALES ENVIRONMENT
MAY FAVOR WOMEN
Here's something interesting to note:
now more than ever, this might be a
time where women have the upper hand
in sales. Let's face it: generally, women
have some advantages in biology and
emotional intelligence that men lack.
In an article in Harvard Business Review,
a team analyzed seven capabilities that
set high-performance salespeople apart
from each other and then broke it down
by gender. The seven traits were:
* Analyzing: understanding cause
and effect and seeing big picture
implications
* Connecting: building a network
of customers, team members, and
other resources
* Collaborating: working cooperatively
with others
* Shaping solutions: understanding
customer needs and adapting the
offer accordingly
* Influencing: shaping their messages
and style to maximize the impact
* Driving: applying structured
and planned approaches to deliver
outcomes
* Improving: continually seeking to do
things better and being prepared to
try new things
"Today's digitally-savvy, self-sufficient,
and more-informed buyers have new
expectations of salespeople. Buyers
expect salespeople to add value
beyond what digital tools provide.
To do this, salespeople need capabilities
for collaborating with customers and
shaping solutions. These capabilities,
focused on addressing customer needs,
have become more important for sales
success than persuasion capabilities,
such as influencing customers and
driving outcomes. And this plays to
women's strengths," according to the
Harvard Business Review article.
In a post-COVID-19 world, empathy and
collaboration could be two of the most
OCTOBER + NOVEMBER 2020 | SCREENPRINTING
25
Screen Printing - October/November 2020
Table of Contents for the Digital Edition of Screen Printing - October/November 2020
Contents
Screen Printing - October/November 2020 - Intro
Screen Printing - October/November 2020 - Cover1
Screen Printing - October/November 2020 - Cover2
Screen Printing - October/November 2020 - 1
Screen Printing - October/November 2020 - Contents
Screen Printing - October/November 2020 - 3
Screen Printing - October/November 2020 - 4
Screen Printing - October/November 2020 - 5
Screen Printing - October/November 2020 - 6
Screen Printing - October/November 2020 - 7
Screen Printing - October/November 2020 - 8
Screen Printing - October/November 2020 - 9
Screen Printing - October/November 2020 - 10
Screen Printing - October/November 2020 - 11
Screen Printing - October/November 2020 - 12
Screen Printing - October/November 2020 - 13
Screen Printing - October/November 2020 - 14
Screen Printing - October/November 2020 - 15
Screen Printing - October/November 2020 - 16
Screen Printing - October/November 2020 - 17
Screen Printing - October/November 2020 - 18
Screen Printing - October/November 2020 - 19
Screen Printing - October/November 2020 - 20
Screen Printing - October/November 2020 - 21
Screen Printing - October/November 2020 - 22
Screen Printing - October/November 2020 - 23
Screen Printing - October/November 2020 - 24
Screen Printing - October/November 2020 - 25
Screen Printing - October/November 2020 - 26
Screen Printing - October/November 2020 - 27
Screen Printing - October/November 2020 - 28
Screen Printing - October/November 2020 - 29
Screen Printing - October/November 2020 - 30
Screen Printing - October/November 2020 - 31
Screen Printing - October/November 2020 - 32
Screen Printing - October/November 2020 - 33
Screen Printing - October/November 2020 - 34
Screen Printing - October/November 2020 - 35
Screen Printing - October/November 2020 - 36
Screen Printing - October/November 2020 - 37
Screen Printing - October/November 2020 - 38
Screen Printing - October/November 2020 - 39
Screen Printing - October/November 2020 - 40
Screen Printing - October/November 2020 - 41
Screen Printing - October/November 2020 - 42
Screen Printing - October/November 2020 - 43
Screen Printing - October/November 2020 - 44
Screen Printing - October/November 2020 - Cover3
Screen Printing - October/November 2020 - Cover4
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https://www.nxtbook.com/nxtbooks/STMG/sp_20191201
https://www.nxtbook.com/nxtbooks/STMG/sp_20191011
https://www.nxtbook.com/nxtbooks/STMG/sp_20190809
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https://www.nxtbook.com/nxtbooks/STMG/sp_20180809
https://www.nxtbook.com/nxtbooks/STMG/sp_20180607
https://www.nxtbook.com/nxtbooks/STMG/sp_20180405
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https://www.nxtbook.com/nxtbooks/STMG/sp_20161011
https://www.nxtbook.com/nxtbooks/STMG/sp_20160809
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https://www.nxtbook.com/nxtbooks/STMG/sp_20160203
https://www.nxtbook.com/nxtbooks/STMG/sp_20161201
https://www.nxtbook.com/nxtbooks/STMG/sp_20151011
https://www.nxtbook.com/nxtbooks/STMG/sp_20150809
https://www.nxtbook.com/nxtbooks/STMG/sp_20150607
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https://www.nxtbook.com/nxtbooks/STMG/sp_20141011
https://www.nxtbook.com/nxtbooks/STMG/sp_20140809
https://www.nxtbook.com/nxtbooks/STMG/sp_20140607
https://www.nxtbook.com/nxtbooks/STMG/sp_20140405
https://www.nxtbook.com/nxtbooks/STMG/sp_20140203
https://www.nxtbook.com/nxtbooks/STMG/sp_20141201
https://www.nxtbook.com/nxtbooks/STMG/sp_20131011
https://www.nxtbook.com/nxtbooks/STMG/sp_20130809
https://www.nxtbook.com/nxtbooks/STMG/sp_20130607
https://www.nxtbook.com/nxtbooks/STMG/sp_20130405
https://www.nxtbook.com/nxtbooks/STMG/sp_20130203
https://www.nxtbook.com/nxtbooks/STMG/sp_20131201
https://www.nxtbook.com/nxtbooks/STMG/sp_20121011
https://www.nxtbook.com/nxtbooks/STMG/sp_20120809
https://www.nxtbook.com/nxtbooks/STMG/sp_20120607
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