BtoB Media Business - February 2010 - (Page 22)

Benchmarks BENCHMARKS BIN CATEGORIES Trade publication ad pages and revenue, October 2009 Ad pages YTD ’09 YTD ’08 Category 11,676.12 12,966.42 Agriculture 12,034.45 17,177.65 Architecture, Design, Lighting 22,932.50 34,055.21 Automotive 9,574.22 12,055.98 Aviation, Aerospace & Military 21,758.40 32,395.05 Banking, Financial, Insurance 33,736.68 53,974.66 Building, Engineering, Construction 15,151.24 22,494.29 Business, Advertising & Marketing 12,606.86 21,737.95 Computing, Software, Telecom 10,301.05 16,656.03 Electronic Engineering 14,849.18 18,895.19 Government (Local, State, Federal) 120,566.07 162,814.01 Health Care (PERQ+IMS) 49,491.94 70,579.95 Mfg., Processing 5,779.83 7,747.81 Miscellaneous,* Classified 17,586.20 26,626.03 Movies, Radio, TV & Video 9,481.13 11,416.58 Pharmaceuticals 40,611.17 53,166.66 Professional Services 20,833.20 28,809.80 Resources, Environment, Utilities 7,691.24 10,700.56 Restaurants, Foodservice, Lodging, Gaming 46,130.05 67,478.72 Retail, Services 10,047.38 11,782.54 Science, Research & Development 3,761.48 9,305.84 Transportation, Logistics 14,707.34 20,749.43 Travel, Business Conventions & Meetings 511,307.73 723,586.36 Grand Total Chg -9.95% -29.94 -32.66 -20.59 -32.83 -37.50 -32.64 -42.01 -38.15 -21.41 -25.95 -29.88 -25.40 -33.95 -16.95 -23.62 -27.69 -28.12 -31.64 -14.73 -59.58 -29.12 -29.34 YTD ’09 176,126,360 165,019,934 249,967,506 142,872,657 305,568,665 357,523,097 467,713,312 400,869,437 160,039,057 188,726,409 932,957,911 557,758,312 51,823,958 249,815,420 120,679,779 479,263,891 207,404,565 135,734,690 494,816,552 119,170,923 41,420,326 318,161,838 6,323,434,600 Ad revenue YTD ’08 171,842,013 222,710,218 345,710,156 168,655,995 422,924,559 520,685,627 608,730,885 697,063,241 283,072,802 216,136,698 1,133,105,467 767,309,307 62,613,032 364,083,333 129,718,610 595,893,690 277,211,274 178,203,981 705,564,863 134,160,004 71,817,596 406,997,518 8,484,210,869 Chg 2.49% -25.90 -27.69 -15.29 -27.75 -31.34 -23.17 -42.49 -43.46 -12.68 -17.66 -27.31 -17.23 -31.39 -6.97 -19.57 -25.18 -23.83 -29.87 -11.17 -42.33 -21.83 -25.47 Note: * Miscellaneous includes Arts, Coin-operated & Vending and Security Source: Business Information Network, October 2009 Have you heard? W e’ve been telling you about the power and reach of Media Business Magazine for years. That it’s the one trusted source for first-rate editorial focused exclusively on business-to-business publishing. Didn’t believe us? Now your peers are singing our praises too. And these top-level publishing executives need the most accurate, insightful information and analysis out there to keep their companies moving onward and upward. So don’t take our word for it… “I read Media Business cover to cover as soon as it shows up in my mailbox. It’s an essential tool for being an executive in business publishing.” — Don Hawk, President, TechTarget Advertise to reach these influential executives and thousands more just like them. Contact David Bernstein, Associate Publisher, at 212-210-0782 or dbernstein@crain.com To subscribe to Media Business and BtoB magazines, call 888-288-5900 or visit BtoBonline.com “I read Media Business every issue. It does a great job of listening to what's going on in the industry.” — Joy Puzzo, Corporate Circulation Director, Advanstar Communications “Media Business is hitting many nails on the head with articles that help us understand the change that is taking place within our field.” — Ty Bobit, President & CEO, Bobit Business Media 22 | Media Business | February 2010 | mediabusinessonline.com http://www.BtoBonline.com http://www.BtoBonline.com http://www.mediabusinessonline.com

Table of Contents for the Digital Edition of BtoB Media Business - February 2010

BtoB Media Business - February 2010
Contents
ABM Seeks Successor to Gordon Hughes II
Current Conditions Favor Smaller Publishers
Digital Marketing Services a Bright Spot
Sales & Marketing
Production
Audience Development
People
Benchmarks
Hopeful Signs of a Media M&A Rebound

BtoB Media Business - February 2010