con tents Features 18 1 0 -11/201 9 Looking for Lifestyle Appeal 24 The Evolution of Athleisure 28 Branding Basics OpeningThoughts 06 First Impressions 08 From the Show Director 10 Overheard 14 First Look 16 Scene at ISS Think.Make.Do. 32 Shop Talk 34 Embroidery Technique 38 Embroidery Production 40 Screen Printing 43 Heat Printing 48 On Design 47 Ad Index/Classifieds P.2 i m p r e s s i o n s m a g . c o m OCT./NOV. 2019 IllustratIon by John John Graphics & Designhttp://www.impressionsmag.com