InBroadcast - July 2022 - 56
56
www.inbroadcast.com | Vol: 12 - Issue 7 | July 2022
InMedia
Save Cost and Time Going from Live
to VOD with Automated Workflows
W
hen looking at the current
trends
companies battling for rights
broadcast events
of media & telecom
to
like sports and
entertainment, it becomes clear that
bets are being placed on live events
as a preferred way to differentiate
brands and grow revenue. Part of
the successful monetization of live
content is turning it into compelling
VOD packages in the timeliest fashion
for viewers who either missed an
event or want to re-live the highlights.
Because a lot of the content has a
relatively short shelf-life with regards
to maximizing returns, the speed
at which derivative content can be
created is a key factor to success. How
can media organizations maximize
revenue of this valuable VOD content?
One answer is through automation.
The above diagram depicts
a
high-level VOD workflow and the
opportunities for doing just that.
Automated Content Pipelines
Maximize Revenue
When it comes to quickly turning
live content into either SVOD or AVOD
streams, there are a lot of steps to
the workflow. It turns out that many
of those steps can (and should)
be automated to save time and
resources.
Here's a representative list
processes (also shown in the highlevel
diagram) that might be eligible,
either fully or partly, to benefit from
automation:
* Produce and capture content
* Ingest files
* VOD preparation
- Transcoding and packaging
- Captioning
* VOD validation
- Quality Control (QC)
- VOD library quality assurance
* Quality of service
- Video quality monitoring
- Video quality analytics
Most of the above processes can
be automated. From live or studio
production capture, creating files
for edit and archive, and adding
captions, to creating all the file
formats and containers necessary
to deliver the content to any screen
and monitoring distribution quality.
Some aspects, such as correcting
errors in caption transcripts, are not
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InBroadcast - July 2022
Table of Contents for the Digital Edition of InBroadcast - July 2022
Contents
InBroadcast - July 2022 - Intro
InBroadcast - July 2022 - Cover1
InBroadcast - July 2022 - Cover2
InBroadcast - July 2022 - Contents
InBroadcast - July 2022 - 4
InBroadcast - July 2022 - 5
InBroadcast - July 2022 - 6
InBroadcast - July 2022 - 7
InBroadcast - July 2022 - 8
InBroadcast - July 2022 - 9
InBroadcast - July 2022 - 10
InBroadcast - July 2022 - 11
InBroadcast - July 2022 - 12
InBroadcast - July 2022 - 13
InBroadcast - July 2022 - 14
InBroadcast - July 2022 - 15
InBroadcast - July 2022 - 16
InBroadcast - July 2022 - 17
InBroadcast - July 2022 - 18
InBroadcast - July 2022 - 19
InBroadcast - July 2022 - 20
InBroadcast - July 2022 - 21
InBroadcast - July 2022 - 22
InBroadcast - July 2022 - 23
InBroadcast - July 2022 - 24
InBroadcast - July 2022 - 25
InBroadcast - July 2022 - 26
InBroadcast - July 2022 - 27
InBroadcast - July 2022 - 28
InBroadcast - July 2022 - 29
InBroadcast - July 2022 - 30
InBroadcast - July 2022 - 31
InBroadcast - July 2022 - 32
InBroadcast - July 2022 - 33
InBroadcast - July 2022 - 34
InBroadcast - July 2022 - 35
InBroadcast - July 2022 - 36
InBroadcast - July 2022 - 37
InBroadcast - July 2022 - 38
InBroadcast - July 2022 - 39
InBroadcast - July 2022 - 40
InBroadcast - July 2022 - 41
InBroadcast - July 2022 - 42
InBroadcast - July 2022 - 43
InBroadcast - July 2022 - 44
InBroadcast - July 2022 - 45
InBroadcast - July 2022 - 46
InBroadcast - July 2022 - 47
InBroadcast - July 2022 - 48
InBroadcast - July 2022 - 49
InBroadcast - July 2022 - 50
InBroadcast - July 2022 - 51
InBroadcast - July 2022 - 52
InBroadcast - July 2022 - 53
InBroadcast - July 2022 - 54
InBroadcast - July 2022 - 55
InBroadcast - July 2022 - 56
InBroadcast - July 2022 - 57
InBroadcast - July 2022 - 58
InBroadcast - July 2022 - 59
InBroadcast - July 2022 - 60
InBroadcast - July 2022 - 61
InBroadcast - July 2022 - Cover3
InBroadcast - July 2022 - Cover4
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