Automotive Engineering - December 2023 - 24

LOOKING PAST
COVER STORY
ADAS
Mobileye's progression
of driving automation
systems and their
required technology.
Taking 'eyes-off' the ADAS future
So-called " hands-off " driver-assistance systems are
now ubiquitous enough that they scarcely merit particular
attention - or explanation. They're no longer
exclusive to luxury brands, either; GM and Ford have
migrated their respective Super/Ultra Cruise and Blue
Cruise technologies to their mainstream models.
The vital next iteration of driving automation are
" eyes-off/hands-off " systems that cut the cord with
the harassing driver-monitoring camera that ensures
drivers' eyes are on the road when their hands are off
the wheel. Mercedes-Benz, the first OEM to market an
eyes-off/hands-off system in the U.S. with its Drive
Pilot, encouraged drivers at a fall 2023 media launch
to play games on the test vehicles' center touchscreen
while Drive Pilot was engaged with navigating hardscrabble
Los Angeles traffic.
In mid-2023, SAE Media spoke with Nimrod
Nehushtan, Mobileye's SVP of business development
and strategy and co-manager of REM, the company's
Road Experience Management. REM is the " crowdsourced "
high-definition digital map that Mobileye
couples with its EyeQ 6H automation system-on-chip
(SoC), as many as 11 surround cameras and some combination
of lidar and radar sensors. Nehushtan said the
constantly updated REM mapping is the differencemaker
that Mobileye believes enables eyes-off/handsoff
confidence with fewer conditional guardrails.
REM maps are updated with information gleaned
from what cameras in Mobileye-equipped vehicles are
24 December 2023
seeing on every road - all over
the globe. " Of course this is a
complicated exercise to do -
and this is what we have been
perfecting in the last five-plus
years working on this technology, "
Nehustan said.
In 2022, he said, the number
of vehicles that potentially could
contribute to REM mapping -
i.e. those equipped with an
EyeQ chip - was some 33 million
around the world, or 40% of
vehicles sold. He added that in
the last decade, there have been
some 135 million EyeQ-toting
vehicles sold. " And this number
is increasing year-over-year in
double-digit percentage, so the
growth is still significant, "
Nehustan added.
" In terms of capability, all cars
Nodar co-founder and COO Brad Rosen.
are capable [of feeding into the REM system] today, because what
you need is an EyeQ chip with cellular communication, which is today
common in all new cars, " Nehushtan said. He conceded that the capability
to contribute to the swarm-sourced REM maps isn't yet directly
related to the number of vehicles in the global vehicle parc that
have an EyeQ chip. As of mid-2023, he said " we have around three
million cars uploading data. In the U.S. alone we have more than a
million. We have vehicles in Europe, China, Japan, Korea, all the different
places in the world. "
AUTOMOTIVE ENGINEERING
FROM TOP: MOBILEYE; FOSGARD PR
Automotive Engineering - December 2023

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