Baking & Snack - July 2009 - 48

HISPANIC INFLUENCES

More Hispanics (34%) expect to be better
off financially in the next 12 months
vs. 25% for non-Hispanics. And more
Hispanics than non-Hispanics
believe the economy will
improve in the next 12 months.

age of 35.9, more parents will be
interested in teaching health habits
for a lifetime.
In 2008, Mission Foods, Irving,
TX, reformulated the staple tortilla with fewer additives and more
natural ingredients, replacing the
tortilla's traditional refined flour

BRANDWEEK

THE VDV
CINNAMON

Advantage
VdV is the market leader
in the import and
production of premium
quality Vietnamese, Indonesian, and Tung Hing
cinnamon. We have a strategic partnership with a sourcing
and processing company in Vietnam and maintain long
term supply relationships throughout Indonesia.
Vertically Integrated
Manufacturing
Vertical manufacturing capabilities
and supply chain integration allow
VdV to exert end-to-end control
throughout the product lifecycle. In
fact, from the direct sourcing and
importation of raw materials to the
cleaning, processing and blending of
selected ingredients, VdV consistently
manages to achieve the highest
possible standards and tolerances.
4HERESULTISAlNISHEDPRODUCT
guaranteed to meet or exceed your
expectations and requirements.

Quality
Assurance
International

Low Micro
Treatments
VdV offers a range of
treatments in order to meet
customer speciﬁcations on
micro counts while meeting
desired label claims.

s3TEAM4REATED

s%THYLENE/XIDE%4/

0ROPYLENE/XIDE

00/ 4REATED

s)RRADIATED

VdV's commitment to the organic
market is exempliﬁed by its
certiﬁcation by Quality Assurance
International (QAI). VdV is
authorized to by QAI to process and
handle organic spices, seasonings,
herbs, seeds, and dehydrated
vegetables. All organic products
are processed in accordance with
QAI's strict process standards and
handling guidelines, enabling us to
serve your organic product needs.

t
Van de Vries Spice Corporation
9 ELKINS ROAD, EAST BRUNSWICK, NJ 08816
4%,%84
s&!8
WWW.VDVSPICE.COM

For more information, see Page 97

BAKING & SNACK / July 2009

and lard recipe. This simple update resulted in skyrocketing sales,
through minimal marketing assistance.
For those consumers with allergen
sensitivities, Food For Life, Corona,
CA, introduced sprouted organic
corn tortillas. Made with freshly
sprouted 100% organic whole-kernel corn, the masa is produced without flour, yeast or baking powder.
To assist acculturated Hispanic
consumers, Oldways, a nonprofit
group in Boston, MA, created the
Latino Nutrition Coalition (LNC)
to combat diet-related disease
among the US Latino population.
LNC's message provides guidance
through education and habit modification with a focus on the positive aspects of food - a significant
bond throughout Latino communities. The message is illustrated
with a Latin American Diet Pyramid and Camino Mágico (Magic
Road) supermarket shopping
guide. A bilingual guide, distributed in grocery stores, community
centers, health communities and
churches, combines food information and healthy recipes using LNC
member products. The recipes
emphasize traditional foods made
with healthier preparations.
LNC and its member companies capitalize on the nostalgia of
being Latino by creating products
both traditional and familiar. This
nostalgia is tempered by the need
facing all consumers to manage
the demands of life while providing themselves and their families
sustaining, nutritious foods. The
importance of appealing to consumers through family eating oc-

http://WWW.VDVSPICE.COM

Baking & Snack - July 2009

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