Baking & Snack - August 2020 - 75

divider oil. Plus, the product path of
the dough through the machine is
100% accessible for inspection and
thorough cleaning, and the double
screw that pumps the dough is a
positive displacement pump."
This means there are no areas
within the double-screw pump
where dough can accumulate,
reside and harbor bacteria.

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ADVOCATE
With limitations on access to
bakeries during COVID, Reiser had
to shift gears in order to provide
bakers support as they ramped up
production lines. So, Reiser took its
in-person partnerships and advocacy
work with bakers and moved it online.
The company improved remote
maintenance capabilities and found
ways to troubleshoot remotely.
Reiser's baking specialists can
connect with bakers to develop
maintenance plans during the
pandemic to avoid downtime in
production. By tapping into its
network of more than 100 technicians
nationwide, the company can
coordinate "quick strike" repair visits
to make sure lines don't break down,
and that operators have all the spare
parts they need. Mr. McIsaac said
Reiser considers the safety of all
employees of the utmost importance.
And quick-strike maintenance visits
limit the technicians' time spent in a
bakery to just the task assigned.
"Our technicians have some
familiarity with the plants and are
supported by specialists working
from home," he said.
Before joining Reiser, Mr.
Kirkpatrick worked with small and
large manufacturing and distribution
companies to streamline their
operations and bring new products
to market as the head of a nationally
recognized consultant company.
As a Reiser internal consultant
and AIB International graduate, he
collaborates with customers create

With modified atmosphere packaging, bakers can extend shelf life, and add
tamper evidence, for baked goods that need to stay in home pantries longer.

specialized processes and products
so bakers have the right solutions in
place.
This includes providing
personalized assistance with
formulations, dividing, absorption,
forming, traying, proofing and
baking. He can also offer equipment
recommendations, advise on
service and maintenance schedules
and present options for upstream
and downstream improvements
throughout the bakery.
"We are here to help our bakers
as trusted advisors," Mr. Kirkpatrick
said. "This is not just about selling
the equipment. Reiser is committed
to the success of bakers. We've built
a company by offering our customers
an ability to grow, providing them
flexible and versatile equipment and
a reliable service component. We are
welcomed as advocates, and we want
our customers to come to us with a
challenge."
Never has that partnership been
more important as bakeries look
to transition to a new sense of
normal in the market. Mr. McIsaac
said demands for premiumization,
broadening palates that crave ethnic-

influenced foods and continuing
appeals for clean labels are starting
to return to pre-pandemic levels.
With Reiser dough dividing and
packaging equipment, bakers
can continue full steam ahead
on staple products for their retail
customers with the knowledge that
they can reintroduce new products
and flexibility for QSR production
whenever needed.

Learn more at our
Reiser techspertise website.
Visit www.reiserexperts.com
Reiser 725 Dedham Street, Canton, MA 02021
Telephone (781) 821-1290
Fax (781) 821-1316
Reiser Canada 1549 Yorkton Court, Unit 4,
Burlington, ON L7P 5B7
Telephone (905) 631-6611
Fax (905) 631-6607
Reiser UK Maidstone Road, Kingston,
Milton Keynes MK10 0BD
Telephone (01908) 585300
Fax (01908) 585400
http://www.reiserexperts.com
Baking & Snack - August 2020

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