inStore - 2013 IDDBA Recap - (Page 12)
speaker recap
foodie all-stars
Carol
Christison
The IDDBA speaker lineup featured a headliner list of influential leaders
in the fields of food, business, media, sports and even comedy, including
Bill O’Reilly, Brett Favre, Alton Brown and Jim Gaffigan, among others. The
entire program led to many thought-provoking and informative discussions on and off stage.
Carol Christison, President and CEO of IDDBA, revealed the mini- and
mega-trends that are rapidly reshaping markets and competitive positioning. Here are a few key points of her presentation:
Gluten-Free = $4.2 billion in sales. KumaMax is a new pill to prevent digestive
upsets caused by gluten. It dismantled more than 95% of gluten peptides
thought to cause celiac disease. Journal of the American Chemical Society
“Real, Fresh, & Less-Processed” pulls plant-based foods to the center of
the plate; pushes animal products to the edge of the plate. It’s not about
eliminating meat but shifting the volume.
Food As Medicine. Medibles -- you can eat your drug of choice
Obesity. Obesity is a four letter word. 70% of adults are overweight. 32% of
school-age kids are. Primary causes are overeating, lack of exercise, slow
metabolism, and genetics.
Consumers. Will give up some fat, sugar, and salt or make substitutions.
Won’t give up taste and mouthfeel. Talk the talk of nutrition but walk the
walk of taste. No taste? NO DEAL!
Jack Li
Why Post Calorie Counts? To beat the federal menu-labeling requirements. Consumer demand for information. To get a jump on fast food
and QSR by posting calorie counts.
Consumers Worried . . . About getting fatter. About getting older. About
having enough money to retire. 57% have less than $25,000 in savings.
28% don’t think they’ll have enough money to retire comfortably.
Aging Consumer. The Society of Actuaries says rising life expectancies
could add $97 billion to corporate pension liabilities. The good news is
that Americans are living longer. The bad news is that they can’t afford to.
A Transformed Consumer. The recession changed how people shop,
think, and define value. This translates to a “needs-based” shopper.
12 • 2013 IDDBA Recap • instore
Table of Contents for the Digital Edition of inStore - 2013 IDDBA Recap
inStore - 2013 IDDBA Recap
Table of Contents
Overview - Filling the gaps
Speaker Recap - Foodie all-stars
Cake Competition - Cake decorating challenge
Show & Sell - Bakery
Show & Sell - Deli
Show & Sell - Cheese
Show & Sell - Concepts
Booth Roundup
inStore - 2013 IDDBA Recap
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