Supermarket Perimeter - August 2021 - 49

Produce
Getting kids involved
The second back-to-school campaign on tap for the Healthy Family
Project is an all-digital Power Your Lunchbox initiative aimed at getting
kids to prepare their own lunches.
Bee Sweet Citrus, Pero Family Farms, Nature Fresh Farms, Crispy
Green freeze-dried snacks and Yo Quiero guacamole, salsa and queso
are among the produce suppliers who will participate. Traditionally,
Keefer said, Power Your Lunchbox promotions are geared toward
parents. This year's promotion will be different.
" It's all about empowering kids, " she said, mentioning a superhero
theme as part of the effort to get kids excited about preparing their own
lunches. " We did a big video shoot with kids in the kitchen. "
The promotion will include tips on how parents can help by prepping
fruits and vegetables, then placing them in the fridge for kids to take out
the next day as they prepared their lunchboxes for school.
Also as part of the promotion, Healthy Family Project will make
a $12,000 donation to United Fresh Start Foundation to increase
accessibility to fruits and vegetables in schools.
Throughout August and September, the home base for all things
lunchboxes will be www.poweryourlunchbox.com, Keefer said. Healthy
Family Project will be promoting easy, healthy and tasty registered
dietitian lunch ideas across social media channels including a new
Power Your Lunchbox Tik Tok. A Facebook Live lunchbox focused event
will take place August 25 with Healthy Family Project's junior chef
Charli showing families (most importantly kids) how to make easy, fun
lunchboxes.
Nutritious, delicious
- and promotable
Citrus is not only good for you, it's also delicious and
incredibly easy to eat, said Christina Ward, senior
director of global marketing for Valencia, Calif.based
Sunkist Growers.
" As kids return to school in person, we're excited
to bring fresh ideas and convenience to those
preparing their meals, from citrus-forward snacks
and meal prepping inspiration to shopper-approved
merchandising programs, " Ward said.
Sunkist will start off with Valencia oranges, lemons,
and grapefruit for back-to-school shopping before
navels, easy-peeler Sunkist Delite mandarins and
other varieties begin shipping in the fall.
Citrus, especially oranges, has been a long-time
favorite among parents and kids. For parents who
want to add zest to back-to-school meals, Sunkist.
com/recipes offers plenty of recipes that kids will
love, Ward said. It can even inspire parents to serve
citrus in new ways, such as offering a grapefruit
brûlée for breakfast or adding lemon or berries to
plain water for a more flavorful drink.
Also during those two months, consumers can showcase their own
lunchboxes by using the hashtag #poweryourlunchbox across social
media and partake in a #poweryourlunchbox Twitter party on Aug. 25.
Several dietitians and influencers in addition to Healthy Family Project,
will be supporting the Power Your Lunchbox message and featuring
health-conscious brand partners across their blogs and social media
outlets.
The Healthy Family Project will also give a shout-out to the nation's
teachers, who had to work harder than most during the pandemic. As
part of its back-to-school promotions, the organization will sponsor a
" nominate your favorite teacher " contest.
" We feel they need to be celebrated after COVID, " Keefer said.
supermarketperimeter.com
Convenient packaging and instore displays also play
an important part in promoting citrus and making
it easy to shop, Ward added. A back-to-school
destination with an assortment of snacking fruits like
oranges, apples, and strawberries can help build on
the excitement for the return to in-person learning.
Back-to-school also means after-school. For activities
that kick off once the final bell of the day has rung,
Sunkist will be promoting orange wedges as a postgame
treat.
AUGUST 2021 - 49
https://www.healthyfamilyproject.com/poweryourlunchbox/ https://www.sunkist.com/recipes https://www.sunkist.com/recipes http://www.supermarketperimeter.com
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