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Internatiional o International The Villa Group’s sales center for their newest project—Villa del Palmar-Loreto—was formerly a secluded eco-lodge overlooking the Sea of Cortez. passed our environmental impact plan with zero exceptions. It covers protecting several endangered species, including sea turtles, rams, palomas, and peregrine hawks, and it provides for the rescue of a species of zebra lizard.” Eighth Most Popular Tourist Destination Another company showing conﬁdence in Mexico’s resiliency is Welk Resorts, which just opened its new vacation ownership resort in Los Cabos, Sirena del Mar—a 222-unit, luxury project, situated on a seven-acre seaside expanse overlooking the Sea of Cortez. Senior management at Welk believes they found several favorable conditions for doing business here. “Mexico, and particularly Cabo, has everything vacationers from the United 64 States and Canada love,” says Don Dubin, with Welk Resorts. “The dollar goes a long way, security is excellent, service levels are the ﬁnest in the world, and the Mexican people are engaging and warm. We believe this project is an excellent value and a good ﬁt for our owners in the Welk Resorts Platinum Program.” Azcárraga points out that tourism numbers of vacationers to Mexico are already starting to recover. He says developers in Mexico must focus on those things that can be controlled, such as providing a quality vacation experience and targeting a market that has shown they appreciate traveling. He tells us that currently, in terms of popularity of tourism destinations worldwide, Mexico is the eighth highest, and he thinks it should be even higher. Despite the industry’s various challenges, Mexico has plenty in its favor. Given the long tourism season of great weather, the warm friendly nature of the Mexican people, the government’s support for timeshare development, the provision of strong security in tourist areas, and the favorable exchange rate for U.S., Canadian, and European vacationers, there is every reason to believe that he’s right. D Sharon Drechsler owns Drechsler Communications and is a contributing editor for Resort Trades. Her e-mail is Sharon@ DrechslerCommunications.com. Developments • March/April 2010

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