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Internatiional o International Figure 3. Number of Resorts per Country Country Spain Italy United Kingdom France Portugal Greece Finland Germany Hungary Belgium/ Netherlands Czech Republic Russia Rest of Europe Grand Total Total 345 196 145 125 106 53 43 28 28 7 Figure 4. Own Timeshare in Same Country % 26.30% 14.94% 11.05% 9.53% 8.08% 4.04% 3.28% 2.13% 2.13% 0.53% 0.38% 0.08% 17.53% 100.00% the part of developers to an enhanced holiday experience, and many are in the process of updating and improving resort accommodation units. Almost three-quarters of owners believe that the quality of their timeshare accommodations is better than other selfcatering holidays they have taken, and they list the exchange opportunities as a top consideration and option. Trust is also an issue, with developer credibility highlighted as important to approximately 90% of buyers. “Timeshare is a concept that has truly come of age, with many thousands of happy owners across Europe,” said RDO Chairman Richard McIntosh. “The quality of timeshare resorts is high, which is why many owners see it as superior to other self-catering holidays. With exchange 1 230 1,312 It’s not all about “jetting off,” however, as one-third of owners purchase a timeshare in their own country. Over 94% of Spanish, 85% of Greek, and 82% of Portuguese owners have bought in their own countries, compared with 20% of British and fewer than 3% of Belgian and Dutch owners. This perhaps demonstrates that warm, sunny climates encourage owners to buy locally. Timeshare is also a form of holiday property ownership for the masses, with the average owner’s household income (pre-tax) at €60,475 and the average age of 55. Fifty-seven percent of owners are professionals (upper or middle management or are self employed), with 26% listed as retired. Satisfaction levels are high in Europe, with the vast majority (86%) happy with their holidays—a 12% increase from the previous year. This improvement clearly reﬂects the ongoing commitment on 70 Figure 5. Level of Satisfaction with Timeshare Developments • March/April 2010

March/April 2010 Developments

Table of Contents for the Digital Edition of March/April 2010 Developments

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