The Big Picture - November 2013 - (Page 28)
Outstanding Outdo
Message received: nine intriguing out-of-home projects.
It’s been nearly 150 years since out-of-home advertising
became a truly commercial enterprise in the US, when the
earliest records of leases on billboards show up. But as the
Outdoor Advertising Association (OAAA) points out, expand
the definition of “out-of-home” just a bit and you can track it
back further into history – to illustrated posters in the 1790s,
printed monotone handbills in the 1450s, and even stone
obelisks that served to publicize treaties in ancient Egypt.
Today, you won’t find outdoor advertising being used all
that much when it comes to nation treaties, but it does play a
role in publicizing just about everything else. And, of course,
it’s also grown well beyond the confines of the limited, flat,
printed handbill or poster. By partnering with well-equipped
print providers, advertisers and their agencies can now integrate their message into a limitless number of sites, and the
message itself can take on an endless array of forms.
This month, we showcase nine out-of-home projects
we feel deserve special attention – whether it be because
28
THE BIG PICTURE November/December 2013
Table of Contents for the Digital Edition of The Big Picture - November 2013
The Big Picture - November 2013
Contents
InSight
Wide Angle
Up Front
Graphics on the Go
Business + Management
Industry Roundtable: Analyzing the Market
Outstanding Out-of-Home
Sourcing Specialty Media
R+D
Explorer
The Big Picture - November 2013
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