inStorebuyer - August 2011 - 34
Specialty Grocer Gains
The Fresh Market blossoms along the East Coast, signaling a new era for shoppers seeking out gourmet foods.
by John Unrein Decades ago, savvy shoppers who sought out enticing new food flavors took their primary cues from the fine dining sector. Restaurants ruled the world of innovation. Flavor trends migrated from the tables of white tablecloth establishments to chain restaurants to supermarkets and finally to the dining room tables of American consumers. All that changed within the past five years with the ascent of the specialty grocer. The United States is home to 36,149 supermarkets – a total that is holding steady – but an increasing number of specialty gourmet grocers. Industry estimates put their numbers at 2,000 to 3,000. Specialty grocers such as The Fresh Market, Bristol Farms and Lunds & Byerly’s are quickly gaining reputations among foodies as the cream of the crop when it comes to food innovation. A new report prepared for the International Dairy-Deli-Bakery Association by food-research specialist Datassential surveyed more than 3,000 consumers who rated specialty
supermarkets as the most innovative format among supermarkets, restaurants and other types of food stores. Consider that 65% of consumers called specialty supermarkets “very” or “somewhat” innovative; only 42% said the same about traditional supermarkets. A specialty supermarket carries half the total of unique UPCs sold at a traditional supermarket (56,000 compared to 100,000, according to SPINS data) and relies on agility in the marketplace to gain its competitive edge. The specialty gourmet shopper is looking for the “gourmet find” and products that capture the essence of flavor and adventure, according to SPINS. They also possess a strong but secondary interest in natural quality and content of food. Nowhere is this trend more relevant than in the specialty grocer arena. And one specialty grocer stands out this year as one poised to take full advantage of changing shopper demands. The Fresh Market, a 105-store grocery store operator based in Greensboro, North Carolina, is embarking on an aggressive pursuit of market share this year. Already, it plans to open six new stores and an additional relocation through July. An additional 11 locations are listed as coming soon, including three in
The Fresh Market
Founded in 1982, The Fresh Market, Inc. is a specialty grocery retailer focused on providing high-quality products in a unique and inviting atmosphere with a high level of customer service. The company currently operates 105 stores in 21 states, located in the Southeast, Midwest, Mid-Atlantic, and Northeast, with plans for continued expansion throughout the country. For more information, visit www.thefreshmarket.com.
| 34 | inStorebuyer | August 2011 |
inStorebuyer - August 2011
Table of Contents for the Digital Edition of inStorebuyer - August 2011
inStorebuyer - August 2011
editor's note - Portion Control
contents
front line news - All Things Baking Educational Program
front line news - SandwichPro.com Addresses Key Trends
front line news - Dancing Deer Unveils 100% Whole Grain Line
front line news - Caravan Announces Staff Changes
front line news - Cargill Introduces New Griddle Bakes
front line news - Reser's to Acquire Vaughan Foods
front line news - AB Mauri Fleischmann's To Increase Prices
front line news - Wenner Bread Completes Recapitalization
food service retail - HOT TIMES FOR THAI
baking & decorating - Fall is the New June
bakery development - Muffin Sales Hold Steady
deli development - Prepared Chicken Caters to Convenience
equipment & technology - FRIED IS BACK
Specialty Grocer Gains
CAUSE MARKETING
health & nutrition - Kids Eating Well
cheese corner - License to Import
product trends
product showcase
ad index
secret shopper - Trader Joe's
inStorebuyer - August 2011 - inStorebuyer - August 2011
inStorebuyer - August 2011 - 2
inStorebuyer - August 2011 - editor's note - Portion Control
inStorebuyer - August 2011 - contents
inStorebuyer - August 2011 - 5
inStorebuyer - August 2011 - 6
inStorebuyer - August 2011 - 7
inStorebuyer - August 2011 - D - 1
inStorebuyer - August 2011 - D - 2
inStorebuyer - August 2011 - front line news - All Things Baking Educational Program
inStorebuyer - August 2011 - 9
inStorebuyer - August 2011 - front line news - Dancing Deer Unveils 100% Whole Grain Line
inStorebuyer - August 2011 - 11
inStorebuyer - August 2011 - front line news - Cargill Introduces New Griddle Bakes
inStorebuyer - August 2011 - 13
inStorebuyer - August 2011 - front line news - AB Mauri Fleischmann's To Increase Prices
inStorebuyer - August 2011 - front line news - Wenner Bread Completes Recapitalization
inStorebuyer - August 2011 - food service retail - HOT TIMES FOR THAI
inStorebuyer - August 2011 - 17
inStorebuyer - August 2011 - baking & decorating - Fall is the New June
inStorebuyer - August 2011 - 19
inStorebuyer - August 2011 - 20
inStorebuyer - August 2011 - 21
inStorebuyer - August 2011 - 22
inStorebuyer - August 2011 - 23
inStorebuyer - August 2011 - bakery development - Muffin Sales Hold Steady
inStorebuyer - August 2011 - 25
inStorebuyer - August 2011 - 26
inStorebuyer - August 2011 - 27
inStorebuyer - August 2011 - deli development - Prepared Chicken Caters to Convenience
inStorebuyer - August 2011 - 29
inStorebuyer - August 2011 - 30
inStorebuyer - August 2011 - 31
inStorebuyer - August 2011 - equipment & technology - FRIED IS BACK
inStorebuyer - August 2011 - 33
inStorebuyer - August 2011 - Specialty Grocer Gains
inStorebuyer - August 2011 - 35
inStorebuyer - August 2011 - 36
inStorebuyer - August 2011 - 37
inStorebuyer - August 2011 - 38
inStorebuyer - August 2011 - 39
inStorebuyer - August 2011 - CAUSE MARKETING
inStorebuyer - August 2011 - 41
inStorebuyer - August 2011 - 42
inStorebuyer - August 2011 - 43
inStorebuyer - August 2011 - health & nutrition - Kids Eating Well
inStorebuyer - August 2011 - 45
inStorebuyer - August 2011 - cheese corner - License to Import
inStorebuyer - August 2011 - 47
inStorebuyer - August 2011 - product trends
inStorebuyer - August 2011 - 49
inStorebuyer - August 2011 - 50
inStorebuyer - August 2011 - 51
inStorebuyer - August 2011 - product showcase
inStorebuyer - August 2011 - ad index
inStorebuyer - August 2011 - secret shopper - Trader Joe's
inStorebuyer - August 2011 - 55
inStorebuyer - August 2011 - 56
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