inStorebuyer - August 2011 - 36
Creamed Spinach in the deli and Banana Cream Pie in the bakery. Hispanic fusion items feature flavorful empanadas in three varieties: carne asada, chicken pesto, or corn & cheese. A Pizza of the Week sells for $5.99 apiece and includes such popular varieties as pepperoni. A small chalkboard sign on the bakery counter announces what the bakery is sampling each day. On this day in May, they are sampling Strawberry Chantilly Cake, Italian Cream Cake, and Carrot Cake. Oversized gourmet cupcakes come in decadent flavor choices including strawberry white chocolate, cookies & cream, and chocolate raspberry. Gourmet cupcakes sell for $2.99 each. Cheesecake slices offer another convenient dessert option, in such flavors as Belgian chocolate hazelnut or white chocolate raspberry – selling for $2.99 a slice. A Bread of the Month is featured prominently on a chalkboard sign on a wall adjacent to the service bakery counter. In May, 4-count French demi baguettes were on special for $3.49 each. The Fresh Market’s inviting atmosphere is reminiscent of oldworld European markets. The Fresh Market’s CEO, Carlock points out their customers enjoy shopping in an environment that appeals to all the senses. “The smell of freshly brewed coffee and bread right out of the oven, the sound of classical music, soft lighting with antique décor in
an intimate setting, and the ability to select and taste fresh, high-quality products all work together to create surroundings where customers are encouraged to experience the food.”
East Coast Expansion
Beyond Florida, The Fresh Market continues to expand up the East Coast. The Fresh Market recently expanded its presence in the Southeast region with a new store in Pawleys Island, South Carolina, marking the company’s fifth store in the state. At its newest location at 11405 Ocean Highway in Pawleys Island, the specialty grocer’s full-service philosophy will incorporate unparalleled product selection and expert customer service in an inviting atmosphere. The Fresh Market
employs a team of friendly, well-trained professionals who pride themselves on providing the highest level of customer service to shoppers. Team members can often be found offering cooking advice or sharing their favorite tips to help customers create the perfect meal. “We are excited to open our store in Pawleys Island and to expand our reach in South Carolina,” says Carlock. “We look forward to introducing The Fresh Market’s concept of quality perishables, excellent customer service and a unique atmosphere to an expanded customer base, and we look forward to offering
The Fresh Market’s bakery department specializes in unique grab-and-go desserts, ranging from whoopie pies and bar cakes to individual cheesecake slices.
| 36 | inStorebuyer | August 2011 |
inStorebuyer - August 2011
Table of Contents for the Digital Edition of inStorebuyer - August 2011
inStorebuyer - August 2011
editor's note - Portion Control
contents
front line news - All Things Baking Educational Program
front line news - SandwichPro.com Addresses Key Trends
front line news - Dancing Deer Unveils 100% Whole Grain Line
front line news - Caravan Announces Staff Changes
front line news - Cargill Introduces New Griddle Bakes
front line news - Reser's to Acquire Vaughan Foods
front line news - AB Mauri Fleischmann's To Increase Prices
front line news - Wenner Bread Completes Recapitalization
food service retail - HOT TIMES FOR THAI
baking & decorating - Fall is the New June
bakery development - Muffin Sales Hold Steady
deli development - Prepared Chicken Caters to Convenience
equipment & technology - FRIED IS BACK
Specialty Grocer Gains
CAUSE MARKETING
health & nutrition - Kids Eating Well
cheese corner - License to Import
product trends
product showcase
ad index
secret shopper - Trader Joe's
inStorebuyer - August 2011 - inStorebuyer - August 2011
inStorebuyer - August 2011 - 2
inStorebuyer - August 2011 - editor's note - Portion Control
inStorebuyer - August 2011 - contents
inStorebuyer - August 2011 - 5
inStorebuyer - August 2011 - 6
inStorebuyer - August 2011 - 7
inStorebuyer - August 2011 - D - 1
inStorebuyer - August 2011 - D - 2
inStorebuyer - August 2011 - front line news - All Things Baking Educational Program
inStorebuyer - August 2011 - 9
inStorebuyer - August 2011 - front line news - Dancing Deer Unveils 100% Whole Grain Line
inStorebuyer - August 2011 - 11
inStorebuyer - August 2011 - front line news - Cargill Introduces New Griddle Bakes
inStorebuyer - August 2011 - 13
inStorebuyer - August 2011 - front line news - AB Mauri Fleischmann's To Increase Prices
inStorebuyer - August 2011 - front line news - Wenner Bread Completes Recapitalization
inStorebuyer - August 2011 - food service retail - HOT TIMES FOR THAI
inStorebuyer - August 2011 - 17
inStorebuyer - August 2011 - baking & decorating - Fall is the New June
inStorebuyer - August 2011 - 19
inStorebuyer - August 2011 - 20
inStorebuyer - August 2011 - 21
inStorebuyer - August 2011 - 22
inStorebuyer - August 2011 - 23
inStorebuyer - August 2011 - bakery development - Muffin Sales Hold Steady
inStorebuyer - August 2011 - 25
inStorebuyer - August 2011 - 26
inStorebuyer - August 2011 - 27
inStorebuyer - August 2011 - deli development - Prepared Chicken Caters to Convenience
inStorebuyer - August 2011 - 29
inStorebuyer - August 2011 - 30
inStorebuyer - August 2011 - 31
inStorebuyer - August 2011 - equipment & technology - FRIED IS BACK
inStorebuyer - August 2011 - 33
inStorebuyer - August 2011 - Specialty Grocer Gains
inStorebuyer - August 2011 - 35
inStorebuyer - August 2011 - 36
inStorebuyer - August 2011 - 37
inStorebuyer - August 2011 - 38
inStorebuyer - August 2011 - 39
inStorebuyer - August 2011 - CAUSE MARKETING
inStorebuyer - August 2011 - 41
inStorebuyer - August 2011 - 42
inStorebuyer - August 2011 - 43
inStorebuyer - August 2011 - health & nutrition - Kids Eating Well
inStorebuyer - August 2011 - 45
inStorebuyer - August 2011 - cheese corner - License to Import
inStorebuyer - August 2011 - 47
inStorebuyer - August 2011 - product trends
inStorebuyer - August 2011 - 49
inStorebuyer - August 2011 - 50
inStorebuyer - August 2011 - 51
inStorebuyer - August 2011 - product showcase
inStorebuyer - August 2011 - ad index
inStorebuyer - August 2011 - secret shopper - Trader Joe's
inStorebuyer - August 2011 - 55
inStorebuyer - August 2011 - 56
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