Meat&Poultry - August 2013 - (Page 28)

Gluten-free GROWTH Meat and poultry processors get involved as the demand for gluten-free products increases by donna berry I t was not long after the turn of the claims. And according to Packaged 15 percent in 2010. Research further Facts, Rockville, Md., the market for shows that the share of gluten-free gluten-free foods and beverages con- consumers who are buying more of tinues to grow faster than anticipated. these foods has skyrocketed, and the century that food formulators were The category reached $4.2 billion share of total shoppers who are buying introduced to the concept of “gluten- in 2012, reflecting a compound annual more gluten-free foods has doubled. free.” Today, gluten-free is one of the growth rate of 28 percent from 2008 to most frequent and desired package 2012, according to the market research Celiac disease firm. And a 2012 Packaged Facts con- Gluten-free foods are necessary for sumer survey showed that 18 percent those who suffer from the autoim- of adults were buying or consuming mune disease known as celiac disease. foods tagged as gluten-free, up from However, the conviction that glutenfree products are generally healthier appears to be the top motivation for consumers of these products, according to Packaged Facts. Gluten is a protein found in all forms of wheat as well as other select grains. Gluten has long been appreciated by bakers for its ability to retain leavening gases and provide structure in bakery products. The problem is that gluten can cause an immunologically toxic reaction in humans who have celiac disease. In such individuals, the body’s response to ingested gluten damages the mucosal surface of the small intestine. This, in turn, interferes with the absorption of nu- Photo courtesy of Bunge. 28 • Meat&Poultry • August 2013 • trients, and in some cases, water and

Table of Contents for the Digital Edition of Meat&Poultry - August 2013

Meat&Poultry - August 2013
Table of Contents
Commentary - Beyond foodies
Business Notes - Boyle to step down from AMI leadership
Cobb-Vantress strengthens position in China
Pilgrim’s Pride earnings surge in Q2
Arson suspected in Valley Meat Co. fire
Northern Beef Packers lays off workers
New issues arise around Smithfield/Shuanghui deal
Washington - Horse slaughter storm rages on
Legends of Deli
Deli Report
Gluten-free Growth
Deli packaging dynamics
Competitive edge
Meat Processing Operations & Engineering - Wild about turkey!
Cargill turkey operations gets new president
Tricks of the trade
Sanitation Tips - Equipment selection
Listeria alert
Small Business Matters - On a mission
Show Preview - Packing 'em in
From the Corral - Relieving painful practices
Product Showcase
Names in the News
Classified Advertising
The Insider

Meat&Poultry - August 2013