Meat&Poultry - August 2013 - 79

‘em in

by kimberlie Clyma
kclyma@sosland.com

Pack Expo Las Vegas promises more exhibits,

attendees and education

– they’re our customers, and they’re our exhibitors’ cus-

Future sponsored by EskoArt: Clemson returns to PACK

tomers,” said Jim Pittas, PMMI vice president, trade shows.

EXPO with another interactive experience to explore and

“The whole customer-centric approach to Pack Expo is

reveal the impact of packaging designs on consumers.

based on meeting their needs. And among those needs are
learning opportunities that fit their agendas.”
PMMI conducted an in-depth study of Pack Expo at-

Reusables Learning Center: The Reusable Packaging Association will show visitors the way to additional
long-term, cost-saving benefits from reusable packaging.

tendees, called Voice of the Attendee (VOA), following the

There will also be in-booth education throughout the

2011 show. The study showed that Pack Expo attendees

trade show floor. Exhibitor expertise will be front and

value education at the show, when presented in the right

center with educational sessions at their booths (sched-

way. VOA revealed a need for PMMI to rethink not just

ules will be made available before the show).

the topics but the location of the learning opportunities
at the show, Pittas explained.

Giving back

In response to the results of the study, all of Pack Expo

PMMI also announces the Pack gives Back opening re-

Las Vegas programming will move to the show floor, and

ception, Monday, Sept. 23, at 4 p.m. to kick off the trade-

all educational sessions will be included in the show reg-

show. The event, held in the North Hall of the convention

istration fee.

center and open to Pack Expo attendees for $25 a ticket,

Learning hot-spots include:

will feature a performance from musician Kenny Loggins.

Innovation Stage: Non-stop action in 27 half-hour

All money generated by ticket sales will support the K9s

segments delivered by experts, including the Alliance for
Innovation and Operational Excellence, and covering the
topics and technologies today’s industry needs.
The Center for Trends & Technology: Improving
Production through Innovation, sponsored by Rockwell

for Warriors charity.
“By donating proceeds to K9s for Warriors, this event
will give us a chance to give back to the brave men and
women who have made unimaginable sacrifices for all of
us,” Yuska said.

Automation. In addition to educational sessions from sup-

K9s for Warriors is a charitable organization dedicated

pliers including Rockwell, Cisco, Microsoft and Motorola,

to providing service dogs to military troops and veterans

visitors will see technology on display and have the chance

suffering from post-traumatic stress as a result of con-

to learn how it works with other equipment.

flicts and war following 9/11. The program includes three

Food Safety Summit Resource Center: Visitors
can learn more about the Food Safety Modernization
Act (FSMA) here.
Clemson Univ.: Packaging Emporium Design for the

weeks’ training and bonding for dogs and veterans at the
K9s for Warriors facility in Ponte Vedra, Fla.
Representatives of K9s for Warriors will be in attendance along with veterans from the program.■

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