Security Sales & Integration May 2022 - 8

INDUSTRY PULSE
IN DEPTH
DALLAS - Th e Electronic
Security Expo
(ESX), presented by the Electronic Security
Association (ESA), will take place from
June 14-17 at the Fort Worth Convention
Center in Fort Worth, Texas.
After canceling its in-person show in
2021, ESX will return with more than
35 education sessions, over 80 exhibitors,
four main stage keynotes and multiple
networking events.
Award-winning coach and Ph.D. sports
psychologist Ivan Joseph will be ESX
2022's Keynote Speaker during a luncheon
on June 15 at 11:45 a.m.
In his presentation, " Success, Self-Confi
dence and Grit, " Joseph will share the
secrets he's used to help individuals and
teams reach goals they never thought possible.
Humor, visualization and immersive
activities keep everyone engaged and create
a memorable experience. Attendees can expect
to gain self-confi dence and a renewed
belief in themselves, according to ESX.
Education sessions will touch on diff erent
focuses, including the business of security,
fi nancial growth, new markets, executive
leadership and more.
" We're excited to bring our community
together this June for best practice and idea
sharing, anchored by a stellar education
session lineup, " says George De Marco,
ESX chairman and an SSI Industry Hall of
Famer. " ESX is focused on providing the
best possible program for our community
and we're confi dent that they'll walk away
energized and inspired, ready to take on today's
changing competitive landscape. "
It marks the fi rst in-person ESX to be
staged since 2019 in Indianapolis. Th is
year's ESX themed session tracks, described
per the event website, address the following:
Engaging Customers: An important
component in your customer engagement
strategy is delivering a hyper-personalized
experience that tailors products, services
8
Security Sales & Integration MAY 2022
NEWS ANALYSIS RESEARCH PEOPLE
Extensive Education, Exhibitors
Set to Energize ESX Return
and experiences to their needs and wants.
Learn how this strategy provides an emotional
connection between a client and
your brand to buy more, refer more and
deepen loyalty.
Managing for Success: Leading a team
means inspiring others to achieve certain
desired outcomes. Deciding how you manage
for success is critical in today's workforce.
Learn tactics from veteran leaders
and why focusing on engagement rather
than simply output will help boost your
company's success.
Business of Security: Identify proven
practices that take your company to the
next level, fi nancially, legally and operationally.
Learn to manage risks, improve
top-line revenues and bottom-line profi ts,
and increase RMR.
Financial Growth: Expanding a business
off ers the potential for many growth
opportunities. Employees, customers and
owners all benefi t from sound business
growth strategies with increased wages, expanded
products and services, and greater
profi ts. Learn insights on how to implement
key performance indicators that drive
sustainable fi nancial results.
New Markets: Breaking into new markets
can be an eff ective way to boost your
business. Having a disciplined approach
will help security pros identify complementary
markets and innovative product
and service off erings. In this track, learn to
weigh opportunities more accurately and
develop a viable go-to-market strategy.
Increased Sales: Cultivate a meaningful
and positive impact on sales results by
investing in your sales personnel. Learn
how to coach the sales team and identify
the products and services that increase revenues
and RMR.
Business of Mentoring: Delve into bestof-breed
operator training, state-of-the-art
technology infrastructure, and vital monitoring
processes and procedures for today's
George De Marco, pictured at the 2019
event in Indianapolis, says 2022 attendees
will be inspired by this year's ESX.
central stations. Learn from seasoned pros
who share best practices to maximize your
mission-critical 24/7 monitoring operation
eff ectively and profi tably.
Future Is Now: Examine the future of
the electronic security industry through
emerging trends, new products, technologies
and services that will excite your
customers. Discover what and who are reshaping
the security sector, explore exit or
succession strategies, and create a vision of
what's next for you and your company.
Executive Leadership: Security company
leaders are facing unprecedented challenges
that encompass workforce shortages,
supply chain delays, technology platforms
rapidly being upgraded, and ever-changing
consumer demands. ESX has teamed with
Executive Education at the Southern Methodist
University (SMU) Cox School of
Business to develop four hours of executive
leadership education that will provide sharp
insights and advanced skills on change leadership
and people management.
What: Electronic Security Expo (ESX)
When: June 14-17
Where: Fort Worth Convention Center;
Fort Worth, Texas
More Info: esxweb.com
securitysales.com
http://www.esxweb.com http://www.securitysales.com
Security Sales & Integration May 2022

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