November/December 2022 - 9
PACKAGED PRODUCE MARKET TRENDS
Vegetable pastas, like Soley's Organic Spaghetti
Squash Pasta, are a way for consumers to
incorporate more veggies into their diet.
Soley's newly launched Green Banana Fusilli Pasta offers
customers a new plant-based healthy dish.
meat that are attracting attention. Increasingly, consumers
are interested in products that incorporate vegetables in new
and innovative ways.
According to Innova Market Reports, consumers are
showing a growing appetite for culinary creativity, especially
in " green gastronomy. " In fact, two-thirds of respondents
to Innova's global survey said they'd be interested in trying
plant-based versions of traditional cuisine. Their needs have
not gone unmet. Industry is responding by offering new
ready-made meal options that use plant-based ingredients
in unique ways.
A good example of this trend is Soley's Organic Spaghetti
Squash Pasta and its recently launched Green Banana
" These days, who has time to roast and cook a spaghetti
squash for dinner? " said Simon Sacal, CEO of Solely. " Vegetable
pastas have become a favorite for people looking to incorporate
more vegetables into their families' diets, so this was a natural
way for us to provide people with such a convenience. "
Soley's newly launched Green Banana Fusilli Pasta is another
example of rethinking how to better serve the growing plantbased
and health food market.
" We seek to push the boundaries beyond what is just
permissible, to what is genuinely enjoyable, simultaneously
still satisfying our need for healthy food, " said Sacal. " Organic
Green Banana Fusilli Pasta does just that. It's a completely
different approach to traditional pasta but has the same taste
and texture that one would expect. "
In fact, Soley's new pasta products hit all the abovementioned
trends. Not only are they nutritional and novel,
but they're minimally processed, which means a climateconscious
choice as well.
Also for 2023, Whole Foods is bringing back its Market
Trends Discovery Boxes for purchase, featuring buzzworthy
products and ingredients.
PRODUCE PROCESS ING
Table of Contents for the Digital Edition of November/December 2022
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