InTents October/November 2019 - 58

business | management

Putting PPPEEEZ to the test
While Delores Crum uses her
PPPEEEZ formula to help her
business thrive, she also applies
these principles in her personal life.
She thinks of Halloween night in
2017, when she planned to take a
20 minute walk.
"I fell on my face outside my door
and suffered a concussion," says
Crum, who had three titanium plates
implanted under her right eye to hold
her face together.
Crum couldn't work for weeks and
suffered from complications including
double vision. "The ﬁrst three days
were horrible, but I decided to get
a grip. I used every principle in
PPPEEEZ to get through this."

5. Expertise. Where do you seek
advice? Whose counsel do you seek?
"Wise people understand the need to
consult experts," notes Ken Poirot, an
author quoted in Crum's book. "Only fools
are con ident they know everything."
Crum credits various mentors with
helping her develop her talents and skills,
starting with her 11th-grade English
teacher, Della Craighead, from Sooner
High School in Bartlesville, Okla. "She
always had a quote of the day," Crum
says. "She inspired in me an appreciation
for the profound." Crum encourages you
to learn to speak and write well as you
develop your expertise through ongoing
education and experience.
"Stay relevant, and be helpful," adds
Crum, who encourages entrepreneurs
to join their industry's professional

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trade association. When Crum and
her husband chose the party and
event rental business path in Austin,
Texas, nearly 20 years ago, they had no
rental knowledge or events experience.
"Thankfully, ours is a generous industry," Crum says. "Experts who taught
seminars, served on panels and shared
best practices shortened our learning
curve and saved us countless harsh
lessons. It has been our great pleasure
to return the favor and pay it forward."
6. Emotion. Emotional energy can
drain you or boost your chances of
success, depending on how you channel
this power. "Ours is a demanding
profession," Crum says. "You only get
one chance to get an event right, and
there are no do-overs." While this
weighs heavily on any professional,
recognizing the importance of achieving
and maintaining emotional balance is
a key to success. "Ask yourself, 'How
can I cultivate attitudes and behaviors
that result in more ful illing, enjoyable
and emotionally positive work
experiences?'" Crum says.
7. Zeal. Crum created the PPPEEEZ
formula for the driven and the determined, the dreamers and the doers, the
ambitious and the willing. What dream
do you care about so much that you'll
do whatever it takes (without compromising your principles) to achieve? "This
business gives you almost unlimited
potential," Crum says. "Richard and I
started with nothing and have been successful. You can, too, with zeal and the
other elements of the PPPEEEZ formula.
The successful life you deserve is yours
for the taking."
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58 intents

oct-nov 2019
http://www.artech2000.com http://www.IFAI.com http://www.darcymaulsby.com
InTents October/November 2019

Table of Contents for the Digital Edition of InTents October/November 2019
