Digital Editions - State of the Industry - January 2011 - (Page 9)

optiMizED Digital MagazinEs he final section of the survey asked publishers their intention toward digital-optimized publications; digital editions made primarily for screen reading. These editions usually require no zooming and often place a higher emphasis on video or rich media. The release of the iPad has opened the minds of many publishers to the creative potential of digital editions. Accordingly, publishers are quite bullish on developing products truly optimized for screen reading. Just under 40% of publishers surveyed indicated that they already do or very likely would create optimized digital editions in the coming year, and a slightly larger number (42.31%) acknowledged it as a distinct possibility. In total, less than 20% of publishers surveyed are not considering an optimized digital edition in 2011. T © Nxtbook Media, LLC. All Rights Reserved.

Table of Contents for the Digital Edition of Digital Editions - State of the Industry - January 2011

Digital Editions, State of the Industry - January 2011
Introduction
A Word About Definitions
Circulation and Audience Development Results
Revenue Generation Results
Tablets and Mobile Devices
Optimized Digital Magazines
Conclusion & Predictions for 2011

Digital Editions - State of the Industry - January 2011

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