SECTOR SPOTLIGHT: RESTAURANTS THE POOL 46% OCTOBER 2017 | VMSD.COM N I TA R Y TABLE STAKES SA QU 37 Know % me VAL U 2% 20 TY 5 wer me Empo S OU RCE: DEL OI TTE CO N S U LTI N G L L P 2 0 1 7 RES TA U RA N T CU S TO MER EXPERI EN C E S U R V EY S TA F F shows the biggest opportunities for restaurants to differentiate themselves with experiential elements outside the minimum requirements. Fewer than half of guests, on average, are satisfied with these aspects of the restaurant experience. AL I E } The outside of the dining table Engage me L O C AT I O N Del43% igh tm e %e 45ear m H EW OUT HU IBE RS , AM STE R DAM What Guests Want } The center table stakes represent the five basic requirements every restaurant should meet to become part of a guest's consideration set - 3/4 of respondents were very satisfied among these dimensions. Warm sunset tones and outdoor-style furniture set the scene at Eindhoven, The Netherlands' The Pool, evoking nostalgic poolside memories.http://www.VMSD.COM