BtoB Media Business - June 2011 - (Page 8)

COVER STORY Hanley Wood’s pro.housingintelligence.com is another paid content site recognized among this year’s 10 Great Media Websites. The site, which provides real estate trend information for the construction industry, is proof that business media companies still offer information that users will seek out and—sometimes—pay for. Many of the sites recognized in this year’s report are positioning themselves as the center of discussion in their vertical communities. Summit Business Media’s PropertyCasualty360 is designed as a portal for insurance industry professionals. In addition to Summit’s own editorial content, the site aggregates stories from news wires and features prominent industry bloggers. So far the strategy has worked, as PropertyCasualty360 has garnered more visitors than the five separate Summit magazine websites it is aggregating. And that’s a good thing, because the company plans to employ the portal strategy in all the vertical markets it covers. Other properties on the 10 Great Media Sites list are borrowing some of the lessons taught by Facebook and other social media sites. For example, Cygnus Business Media’s Officer.com, which serves the law enforcement sector, features Forums and Squad Room, which is designed to be a Facebook-like community for police officers. Officer.com also offers online training to its users. UBM’s EETimes.com, which is recognized as the top tech site in this year’s special report, also has a section on its navigation bar devoted to education and training, featuring technical papers, courses from manufacturers such as Texas Instruments and hundreds of webinars. In the end, EETimes.com and others are using websites to do what the trade press has always done: provide actionable information to readers. Now, they’re just using a comparatively new tool, their website, to do it. Methodology To put together the 10 Great Media Websites special report, Media Business issued a call for nominations in our weekly e-newsletter, on our website, in Tweets and in email messages sent directly to business media companies. Entries were taken exclusively via an online nomination form. Business media companies put forward almost 60 websites for review in the following categories: technology, trade, general business, portal, launch, relaunch, paid subscription, video/multimedia and Web 2.0, which was divided into tech and trade categories. Each site was evaluated by its appearance, organization, navigation, search functionality, video and other multimedia content, and community/social media (Web 2.0) features. One litmus test for Web 2.0 elements was recent and regular participation by users. The final selection of websites was made by a committee of Media Business editors. Sites that were selected in the 2010 Great Websites report were eliminated from consideration in the category in which they were previously recognized. What’s the average b2b marketer e-mail delivery rate? Get your copy of the B-to-B State of E-mail Marketing: Best Practices report to ﬁnd out! • 59 pages with 35 charts and graphs, based on 414 interviews with b2b marketers • One-on-one conversations with 6 e-mail marketing experts • Analysis of how marketers use e-mail • Key performance metrics, budgets, and industry trends • And more! Find out more and purchase the report at: www.btobonline.com/intelligencecenter_email 8 | Media Business | June 2011 | mediabusinessonline.com http://pro.housingintelligence.com http://pro.housingintelligence.com http://www.Officer.com http://www.Officer.com http://www.EETimes.com http://www.EETimes.com http://www.btobonline.com/intelligencecenter_email http://www.btobonline.com/intelligencecenter_email http://www.mediabusinessonline.com

Table of Contents for the Digital Edition of BtoB Media Business - June 2011

BtoB Media Business - June 2011
Contents
Upfront
ABM Annual Meeting
Sales & Marketing
M&A
Great Media Sites
Audience Development
Production
Events
People
Benchmarks
Endnote

BtoB Media Business - June 2011