Fixed Ops Magazine - 2021 Vol18 03 - 58

If you are selling OEM parts and accessories, you
should be offering a competitive solution by providing
fast and convenient shipping options. This should
include same-day delivery for local customers. By doing
so, the next time they look for a part, they will
remember the speedy delivery your brand delivered.
5. REGULAR COMMUNICATION WITH
ALL CUSTOMERS
Most dealers can easily keep track of and communicate
with customers who purchase new vehicles.
When someone buys a new vehicle from your dealership,
they literally provide all of their contact information.
The challenge comes when you are trying
to gather information on a vehicle's second or third
owner. This is especially true if that vehicle was purchased
at a dealership other than yours. This vehicle
and contact information plays a crucial role in your
ability to market to these new consumers and provide
them with the same brand experience as the
original vehicle owner.
When adopting an eCommerce parts program, you
want to capture this information when the owner
of a used vehicle purchases an auto part. Once you
have the vehicle and buyer information needed to
effectively communicate with them, your brand can
engage your customer to develop a lasting bond.
Going forward, the next time they need an auto part,
a service, or want to purchase a new vehicle, they
will think of you and your brand first.
58
BOTTOM LINE
According to the latest RevolutionParts eCommerce
Shoppers Behavior Report, almost 55% of consumers
who bought parts through the platform felt strongly
enough about the brand to return for future purposes.
If you want to start building brand loyalty among your
consumers, you can start by establishing a modern
eCommerce parts program. Your program needs to be
able to fulfill the needs of the consumer while providing
them with an unforgettable customer experience.
Ibrahim Mesbah is responsible
for bringing
easy-to-use products
to life, designing web
applications that scale,
building and running
high-performing teams,
and managing largescale
software products.
Ibrahim worked in
software development
for both Inter-Tel and PayPal before the idea for RevolutionParts
was born in 2013. Ibrahim believes that it
is time for dealers to transform the way parts buyers
and sellers connect. The company is on a mission to disrupt
and innovate the automotive space by creating the
most active parts network in North America. Since inception,
he has led the startup to over 1,300 customers
and $1 billion in part and accessory sales.
Fixed Ops Magazine - 2021 Vol18 03

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