HRO Today September 2019 - 18

Cover Story
COMMUNICATION CHEAT SHEET
TO PREVENT GHOSTING
* Offer high-quality interactions at every step of the hiring process.
* Set communication expectations from the onset.
* Leverage technology to guide candidates through the application.
* Be available when candidates are-not just from nine to fi ve.
* Provide opportunities for candidates to engage with the team and organization.
* Be open, honest, and authentic.
* Even if a candidate is not chosen for the role, ensure that the fi nal interactions are positive.
that the opportunity aligns with the career goals of the
candidate, focusing on retention rather than just hiring.
For example, a candidate with management experience
in a large organization may not be a good fi t for a
more junior role at a smaller company. By having
those conversations right away, hiring managers can
signifi cantly narrow down their candidate pool, freeing
up time to cultivate meaningful relationships.
But understanding candidates' motives is not enough
to attract top talent; organizations also need to be
transparent about their brand, culture, and hiring
[18]
HRO TODAY MAGAZINE
| SEPTEMBER 2019
process. Peter Navin, CHRO of Grand Rounds, says that
his company works hard to drive brand awareness
through deliberate marketing campaigns that illustrate
its culture and mission genuinely and honestly. " We try
to make our company tangible for folks and be clear
about who we are and who we are not. We spend a fair
amount of time and effort really developing the story
that we tell about our organization. You can say, 'We
won the Best Place to Work award,' but people want
to get to know who they will be working for, what
environment they want to be working in, and what the
workplace is like. "

HRO Today September 2019

Table of Contents for the Digital Edition of HRO Today September 2019

HRO Today September 2019 - 1
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