HRO Today September 2019 - 79

HRO Today Association
marketplace for better knowledge and understanding
of the products, services, and resources to help HR
professionals work smarter and not harder. A solution?
The HRO Today Association Certifi ed Provider program.
Certifi cation can be one of the most powerful initiatives
of an organization or industry, allowing consumers to
verify as well as learn several key components, specifi c
deliverables, and information. It is a voluntary process
through which an organization, in this case HRO Today,
grants recognition to a company after verifying that the
company has met minimum criteria. The criteria for the
HRO Today Association Certifi ed Provider program will
include fi ve components:
1. an assessment;
2. a review of information about the company
(experience and qualifi cations, fi nancial well-being,
technology application, and labor commitments and
practices, among others);
3. information collected on the company's approach and
methodology as it relates to the services it provides;
4. references; and
5. an application.
Certifi cation programs over the years have helped to
elevate a profession and transform entire industries. But
the extent to which they can accomplish any of these
things depends in part upon the knowledge, skill, and
effort in fi nalizing the program details. At HRO Today,
the Baker's Dozen Customer Satisfaction lists, magazine,
research, and company and team experience-combined
with the Association's board of advisors and members
add up to the knowledge and skills needed to build and
manage a successful certifi cation program. This is an
important industry standard and benchmark.
Those companies who successfully meet the criteria will
receive a badge (see page 78) to use on their website,
in collateral, and in response to request for proposals
(RFPs). The badge very simply states that the company
using it is an HRO Today Certifi ed Provider and over
time, this will be something HR practitioners look for and
rely on to help select a service or technology provider
to partner with. Certifi ed companies will have ongoing
requirements annually that will include updating and
verifying company information, assessment retesting, and
documented current or recent performance via current
The Why Behind
Certifi cation
The HRO Today Association Certifi ed Provider program
offers several benefi ts.
* Provides a key strategy for helping individuals better
position themselves in HR's competitive marketplace.
* Helps to protect the health, safety, or welfare of
consumers.
* Helps to create standards of performance for the
industry by identifying companies (minimally) qualifi ed
for a role.
* Provides a form of recognition to companies working
as trusted providers in the HR services and technology
industry.
* Ensures customers have access to qualifi ed service
providers.
customer reference checks. The process for applying for
certifi cation and recertifying annually will be managed
electronically, and can be completed within a reasonable
time frame of four to six hours. This can be a rewarding
self-assessment or health check experience for the
company and its executives to collaborate and complete
the certifi cation process together.
Certifi cation can be one of the most powerful initiatives
of an organization and industry. It will be a key strategy
for helping organizations better position themselves in
a competitive marketplace. It will help to protect the
health, safety, or welfare of consumers. It will ensure
customers have access to qualifi ed service providers.
It will help create standards of performance within
the industry. It will elevate the HR profession and can
transform the industry.
Editor's note: For more information about the HRO Today Certifi ed
Provider program, visit www.hrotoday.com/association/certifi cation.
SEPTEMBER 2019 | www.hrotoday.com
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HRO Today September 2019

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