HRO Today September 2019 - 53
Talent Report
Hand-in- Hand
Aligning employer branding and a positive candidate experience is
critical to attracting the best talent.
By The Editors
" You only get one chance to make a first impression. "
That advice is often given to candidates who are looking
for new jobs and engulfed in the interview process.
But nowadays, that philosophy is equally important for
organizations seeking the best talent. First impressions
are often driven by both a positive candidate experience
and employer brand communication strategies. And
when done right, these approaches create interest and
excitement for candidates while employers reap the
rewards of a broad, engaged talent pool.
" As the talent landscape continues to tighten, a
competitive candidate experience is essential to attract
and engage the best talent, " says Allison Bridgen, global
leader of innovation and support for PeopleScout.
For BMO Financial Group, a good candidate experience
begins at the first touch point. " In some cases, the
recruitment experience is the first interaction candidates
have with BMO and that's why we need to get it
right! " says Cathy Scarlett, vice president of global
talent acquisition for the organization. " We view every
candidate as either a current or future BMO customer
and we're committed to providing them with an
experience that is exemplary. "
BMO's employer brand plays a large role in creating
a positive experience. And it's a smart approach.
Elizabeth Black, marketing manager for Personify, says
that employer brand can demonstrate to candidates
an authentic view of the organization. " The goal of
employment branding is to create an image in the
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HRO Today September 2019
Table of Contents for the Digital Edition of HRO Today September 2019
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