bake - March/April 2022 - 52

TIME SAVING TIPS
PULL-ME-UP
Cakes
Executive chef Melissa Trimmer of Dawn Foods shares thoughts
on one of the hottest trends emerging in the decorated cake sector
with innovative tips on how to prepare " pull-me-up " glitter cakes -
just in time for spring holidays and beyond.
" People want to have experiences, " Trimmer says of pull-me-up
cakes, which feature a special reveal in the final step. " These cakes
have customizable flavors. I really would love to see bakeries sell
take-home kits to consumers. "
Here's how it works. Your bakery can offer pre-iced cakes from
Dawn Foods. The glitter comes in a separate perishable container.
Decorate your cake any way you prefer. Wrap a transparent
cake strip around the edges and secure tightly. Secure with
transparent tape.
Then spread your whipped cream evenly on the top of the cake,
Female Chef Series
On March 1, Sprinkles launched its first
ever Female Chef Series featuring a signature
baked treat from four game-changing women
in the culinary industry, available in March,
June, and September. In tandem with each
run, Sprinkles will make a donation to the
chef's charity of choice.
Sprinkles Dark Chocolate Passion Fruit
cupcake in collaboration with Top Chef
winner Brooke Williamson
The initiative begins with Los Angeles'
Brooke Williamson, Top Chef winner
and Co-Chef and Co-Owner of Playa Provisions,
in March and benefits Step Up;
continues with Austin's LeAnn Mueller and
Alison Clem of the famed la Barbecue in
June and benefits Allgo; and concludes with
San Diego's James Beard Foundation Award
semi-finalist Claudette Zepeda of VAGA in
September and benefits the Hispanic Heritage
Foundation.
" We are using our national platform to
spotlight women who are changing the game
in the culinary industry, " says Sprinkles chief
marketing officer Michelle Wong. " Brooke
Williamson is an advocate for saving restau52
2022
SPRING CAKES
rants during the pandemic. LeAnn Mueller
and Alison Clem of la Barbecue continue
to revolutionize the male-dominated BBQ
industry. Claudette Zepeda proudly weaves
her Mexican heritage into cooking celebrated
worldwide. It is our honor to feature a
personal baked treat on our national platform
that captures the creativity and personality of
each chef. "
To create each baked treat, Sprinkles' Head
of Culinary Charles Craig collaborated with
each chef to create a dessert representative of
their culinary vision.
BROOKE WILLIAMSON | March 2022
To create the inaugural cupcake, Top Chef
champion Brooke Williamson drew inspiration
for her Dark Chocolate Passion Fruit
Cupcake from a calming ritual of pruning
passion fruit vines at home and an affinity for
a balance between sweet and bitter flavors.
The cupcake features a passion fruit curd
piped into the center of a rich chocolate cake
with dark chocolate frosting.
followed by chocolate ganache. Add glitter, sprinkles, and other
decorations, as desired.
For the final reveal, pull the transparent cake strip directly upward
and allow the ganache (along with decorations) to drip down the
cake sides, creating an eye-catching - but messy - work of art.
" The anticipation of it is the whole experience, " Trimmer points
out. " After it drips down the side of the cake, it feels like it is
intentionally messy. "
SPRINKLES
bake - March/April 2022

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