Consumers under 44 are making the largest uptick in trips to Walmart and discount grocery. " All age groups are eating at home more, and those 65 and up are eating more at home, " Brohimer says. Shoppers 55 and older are " somewhat likely " to shift to store brands. Others are buying items with longer shelf life - 24% in the 25-34 age group and 30% for ages 35-44. In the bakery, buying fewer items is the No. 1 response to inflation. Deal seeking is less pronounced than in other fresh departments. " Men typically are more likely to order out more, so there is more room for men to scale back in the future, " Ammon says. Bake Magazine Digital Special Report 1 | Volume 3 | bakemag.com Underneath the surface, things are always shifting. " Stephanie Epperson, executive director, analytics at The NPD Group 25 KING ARTHUR BAKINGhttp://www.bakemag.com