the largest share of product launch in 2020, new formulations and new products saw the strongest growth, according to data from Mintel's recently released report. The fastest-growing claims include those related to digestive health, sugar-free low/no/reduced carb and those related to immune health. Marina Del Rey, Calif.-based MCT Co. launched a Lemon Boost MCT Keto Bar featuring numerous health claims. The bars contain MCT oil to aid metabolism; collagen for glowing skin and flexible joints; lemon oil, ginger and turmeric to support the immune system; and 10 grams of energy-boosting protein, among other claims. " Consumer interest in health has been magnified by the pandemic, " Ms. Bloom said. " Bars that promote nutritional benefits and contain ingredients that contribute to immune health will stand out. " There is no single food or nutrient solely responsible for immune health. However, it is widely acknowledged Quest Nutrition listened to customers who warmed up their bars in the microwave and created a line designed specifically for that purpose. Quest Nutrition www.bakingbusiness.com / March 2021 Baking & Snack 35http://www.ifpc.com