Milling & Baking News - April 19, 2005 - 53

P E O P L E

Hershey hires former v.p. of Kraft
Confections to head U.S. Snacks
Kraft Confections, where she was responsible for Kraft's U.S. confections business,
including its LifeSavers, Altoids, CremeSavers and Toblerone brands. Earlier she
was vice-president of marketing for confections and vice-president of marketing
for Planters snack nuts.
Before joining Kraft Ms. Buck
held marketing positions with FritoLay and General Foods.

Johnny Smith and Richard
Holder named as presidents
of Flowers plants
THOMASVILLE, GA. - Flowers Foods Bakeries Group has
named Johnny J. Smith as president of its Norfolk, Va., bakery.
He succeeds Richard Holder, who was named president of
Flowers bakery in Bradenton, Fla.
Mr. Holder joined Flowers in 1979 as a salesperson for
the company's Thomasville bakery. In 1981, he joined
Flowers' Morristown, Tenn., bakery, holding several positions within sales, including district manager and sales
manager. He was promoted to regional director of sales

BEMA appoints Brown as new
president and chief executive

bakingbusiness.com / world-grain.com

The board of directors for Corn Products International, Inc., Westchester, Ill., has elected Gregory B. Kenny
as a member of the board. Mr. Kenney is president and
chief executive officer of General Cable Corp., Highland
Heights, Ky. MBN

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WILMETTE, ILL. - BEMA, the baking industry suppliers association, named Kerwin Brown president and chief executive
officer effective April 11. He succeeds Robert O. Hirsch, who
resigned from BEMA last November.
Mr. Brown most recently was marketing and communications manager at Shick USA. He joined
Shick in 1989 as special projects manager and later went on to establish the
company's marketing department.
He received a bachelor's degree in
marketing and information systems at
Baylor University in Waco, Texas, and
a master's degree in marketing and database management at the University of
Missouri in Kansas City.
"We are very pleased to have Kerwin Brown on board as BEMA's new Brown
president and c.e.o.," said Richard I.
Hoskins III, chairman of BEMA's board. "I am confident that
he will contribute significant value to our organization, particularly in strengthening BEMA's relationship with the baker
community, thanks to his former position in the supplier segment of our industry." MBN

for the company's Atlanta bakery in 1993, vice-president
of sales for the Houston bakery in 1996, executive vicepresident of Flowers' bakery in Fort Smith, Ark., in 1998,
and executive vice-president of its Jamestown, N.C., bakery
in 1999.
Mr. Holder had been president of the Norfolk bakery since
2001. He succeeds John P. Coate, who retired after a 40-year
career in the baking industry.
In taking over for Mr. Holder at the Norfolk bakery, Mr.
Smith brings more than 30 years of baking experience, most
recently as vice-president of sales in Norfolk.
Mr. Smith joined Flowers in 1974 as a route salesperson for
Flowers' Birmingham, Ala., bakery and was promoted to district
manager in 1977. In 1981, he was named sales manager of the
company's Norfolk bakery and over the next decade held numerous sales positions, including retail sales manager and food service
manager. He was promoted to vice-president of sales in 1991. MBN

The
ne

HERSHEY, PA. - Hershey Foods Corp.
on April 7 named Michele Buck as senior vice-president of the corporation
and president of its recently formed U.S.
Snacks Group. The U.S. Snacks Group
was created earlier this year following
the launch of a small number of biscuit
products a few months earlier.
Ms. Buck most recently was senior
vice-president and general manager of

"Michele is an excellent addition to
the Hershey executive team," said Richard H. Lenny, chairman, president and
chief executive officer of Hershey Foods
Corp. "Her extensive experience across
multiple snack categories and her strong
track record will enable us to quickly
and successfully execute our snack market strategy as we extend our reach into
this growing market."
Ms. Buck received a bachelor's degree
from Shippensburg University and a master's degree in business administration
from the University of North Carolina. MBN

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Milling & Baking News, April 19, 2005 / 51

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Milling & Baking News - April 19, 2005

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