Milling & Baking News - September 6, 2005 - 55

M E R C H A N D I S I N G

Pepperidge adds whole grain
cheddar crackers to Goldfish line
NORWALK, CONN. - Pepperidge
Farm, Inc. has unveiled a new offering in its popular Goldfish cracker line
- Goldfish Cheddar Crackers Made
with Whole Grain. The crackers will
hit store shelves this month, just in
time for the back-to-school season.
The addition to the Goldfish cracker
line comes at a time when the Dietary
Guidelines for Americans 2005 and
MyPyramid.gov recommend adding
3-oz equivalents of whole grains to the
diet each day.
One serving of Goldfish Cheddar
Crackers Made with Whole Grain (55
crackers) provides 17% of the daily

we know moms will feel good about
giving their kids. And the best part is,
they still have the same great
taste and signature smile
that the entire Goldfish
cracker line does."
Goldfish crackers are
baked with real cheese
and contain no artificial
preservatives.
Goldfish
Cheddar Crackers Made
with Whole Grain will
be in stores this month at
a suggested retail price
of $1.99 for the 6.6-oz
bag. The product will be
available in major supermarkets, grocery stores
and mass merchandisers
nationwide. MBN

recommendation of whole
grains, Pepperidge said.
"We have worked hard
to expand and improve
our Goldfish cracker line,
including
introducing
Calcium-Enriched Cheddar Goldfish crackers
and being the first major
cracker brand to have
zero gram trans fat," said
Michael Simon, vice-president and general manager of snacks. "Our new
whole grain was a natural
extension for us and one

PowerBar signs basketball, football
stars to sponsorship agreement
BERKELEY, CALIF. - PowerBar has
signed sponsorship agreements with
Denver Nuggets forward Carmelo
Anthony and New York Giants running back Tiki Barber, naming PowerBar as the exclusive nutritional energy
bar supplier for these all-star professional basketball and football players
through their 2006 seasons.
PowerBar will support Mr. Anthony
and Mr. Barber with nutritional resources to help fuel their training and competition and will
integrate the athletes into its
2005-06 marketing programs,
including a new national television advertising campaign.
Mr. Anthony and Mr. Barber star in the company's new
"What's Gotten Into People
Lately?" television campaign,
which
introduces
PowerBar

everyday people who are overcome by
a powerful force to perform at their
best, and to compete against the professional athletes.
"Our new television campaign is
designed to communicate that today
there's a PowerBar for everyone, not
just the endurance athlete, and it's
called Triple Threat," said Stephanie
Brendel, PowerBar marketing manager.
"Each Triple Threat spot uses humor to
demonstrate that the competitive spirit
is in each of us and can be contagious
in the presence of sportsmen who inspire us, like Carmelo and Tiki."
PowerBar 's new Triple Threat
line consists of four bars offered in
both crispy and layered textures.
Designed to deliver the taste of
a candy bar and the nutrition of
a PowerBar, each 55-gram Triple
Threat bar is fortified with 16 vitamins and minerals, including 100%
daily value of vitamins C and E,
and a balance of carbohydrates,
protein and fiber. MBN

Triple Threat, the company's new line
of energy snack bars that fuel like a
PowerBar and taste like a candy bar.
The campaign includes two separate
television commercials scheduled to
air during national cable programming
throughout 2005. The spots feature
Mr. Anthony and Mr. Barber
in lifestyle settings with

"9 d

/4 €€
e

Se,tee
SHAWNEE FLOUR
Bakers, H & R

Institutional

Private Label
All Purpose

Self-Rising

S H A W N E E,
A SYMBOL OF QUALITY

Shawnee Milling Company

*
405-273-7000

OKEENE FLOUR
Bakers , H & R

and Institutional

SHAWNEE CORN MEAL

White * Yellow

Corn Meal Mixes

Corn Flours & Corn Cones
WWW shawneemi!Iing.com
shawneemliuing.com

sgar!ow

P.O. Box 1567 Shawnee , OK 74802-1567

56 / Milling & Baking News, September 6, 2005

9O6"

Okeene Milling Company

P.O. Box 1000 * Okeene , OK 73763

405-822-4411

bakingbusiness.com / world-grain.com

http://www.MyPyramid.gov http://www.bakingbusiness.com http://www.world-grain.com

Milling & Baking News - September 6, 2005

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