Supermarket Perimeter - August 2022 - 39

The desire for dips
The main thing that Cappelli said has stayed
consistent from the beginning of the pandemic is
the consumer's increase in snacking, particularly
on dips. With more Americans working from
home than ever, consumers strayed from
The evolution that
Don's
Prepared
Foods Buffalo
Dip
traditional mealtimes and portion parameters.
" The evolution that occurred was snacking at
home, dipping at home, " he said. " It's not 'Leave
It to Beaver,' not the 1950s. It's not three square
meals a day. Americans went dip crazy. "
Cappelli observed that at both the IDDBA show in
Atlanta and the New York Summer Fancy Food Show in
June, " everyone had dips. " He said, " The two most soughtafter
things were buyers and food service retailers looking for dips and
spreads. "
While the summer created a rise in demand for cold
dips and salads, the fall will bring more demand for dips
that are best served heated up. Consumers will also
be looking for unique, exciting flavors with healthy
options.
" If you're working from home, you can't do
burgers and fries all the time, " Cappelli said.
" People want flavor, globally inspired cool stuff,
but they want health. "
Don's Prepared
Foods Artichoke
Asiago Dip
The merging of indulgence
and healthy eating
Out of the better-for-you food trend emerges
another type of consumer seeking balance and holistic
wellbeing.
Everyone has food cravings, and consumers are not all on one
side of " ultra-healthy " or " pure indulgence. "
Only 13% of U.S. households actually fall into the " Fit and
Healthy " category, according to 210 Analytics' AnneMarie
Roerink and IRI's Jonna Parker in a June 5
session titled " Balancing Act " at the IDDBA show.
As many as 95% of Americans see a connection
between physical and emotional health, they said.
When consumers make an emotional
connection with a product, it is often tied to
tradition. Roerink and Parker gave the examples
of holiday traditions and family values.
Consumers also want a break. The 21% of
Don's Prepared
Foods Cajun
Krab Dip
U.S. households categorized as " Stress Sufferers "
are looking for a balance between making healthy
choices and convenience, they said.
Their advice for retailers is to " suggest healthy extras
and highlight healthy inclusions/favorable ingredients. " They
gave the examples of a noodle- or rice-based entrée with the option to
add extra veggies on the side and a loaf of bread with the label, " good
source of fiber. "
" People are looking to make a choice a little better today than it was
yesterday, " Roerink said.
New flavors for a new season
No matter if the consumer is looking for a healthier option or a more
indulgent choice, they want their snacks to be packed full of flavor.
Don's Prepared Foods currently sells 10 different dips, five that are more
indulgent and five that they consider " clean. "
Of the 10 dips, Cappelli said that the best ones to serve heated up
are anything seafood related. Don's best seller is the Cajun Crab Dip
followed closely by the Dynamite Shrimp Dip.
Cappelli shared that there are also five new gourmet cheese spreads
coming down the pipeline. These new flavors will be available for
retail Aug. 8.
" Cheese spreads have really come of age, " Cappelli said. He attributed
this partially to the cream cheese shortage in the U.S. several months
ago. Now that it is back, it is in high demand.
Cappelli notes that the types of cheese dips and spreads consumers
crave depends on where they are from. He sees cream cheese and
schmears on bagels as more popular on the East Coast. People in
southern states gravitate more toward pimento; however, Cappelli said
that pimento is also the No. 1 cheese dip in most households across the
country.
The five flavors that Don's is launching this month cover the
classic flavors that people know and love, plus some exciting new
combinations that people will be eager to try.
Five new cheese spread flavors from Don's Prepared Foods:
* Pimento
* Caramelized onion and bacon
* Chipotle
* Beer cheese
* Roasted garlic and Dijon
supermarketperimeter.com
AUGUST 2022 - 39
occurred was snacking
at home, dipping at
home. It's not 'Leave
It to Beaver,' not
the 1950s. It's not
three square meals
a day. Americans
went dip crazy. "
Carl Cappelli, Don's Prepared Foods
http://www.supermarketperimeter.com
Supermarket Perimeter - August 2022

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