Commercial Integrator July 2021 - 22

2021 INTEGRATION AWARDS Small Office
ELECTROSONIC:
HYOSUNG AMERICA
CUSTOMER EXPERIENCE
CENTER
Hyosung America had a bold, exciting vision for the Customer Experience Center at its
North American headquarters in Irving, Texas. By Jonathan Blackwood
HYOSUNG AMERICA is the leading manufacturer
of ATMs for retail and financial
services customers worldwide. As a key
element of the company's global initiative
to reinvent their brand and highlight the
user experience, Hyosung has built a firstof-its-kind
Customer Experience Center
(CXC) at its North American headquarters
in Irving, Texas.
The aim was to inspire customers to
learn about Hyosung's industry-leading
engineering to transform retail and
financial services spaces as a key driver for
business growth.
The technology installation in the CXC,
designed and engineered by Electrosonic
in partnership with Designer/Fabricator
Derse, created a high-tech playground.
This unique environment features three
LED video walls of various shapes and sizes,
digital signage highlighting the rich history
of Hyosung and innovation, interactive
touchscreens that speak to the story of
the brand and a highly choreographed
audio experience to complete the journey
through the space.
Electrosonic also provided design and
systems integration for the fit-out of the
audiovisual components on the 10th floor.
This phase of the installation included 33
executive offices, a variety of different size
conference rooms, a boardroom, a lounge
and other employee only amenity spaces.
All the offices have large 55-inch displays
with laptop connections and presentation
capabilities. These spaces are furnished
with audio and video conferencing technologies
to support effective communication
and promote collaboration.
In the initial stages, Electrosonic helped
identify the audiovisual requirements and
helped Hyosung build their standards.
During detailed engineering, Electrosonic
provided technology specifications and
facility impacts to help Derse with the planning
and design of the space.
The Customer Experience Center
On site, Electrosonic handled the installation
of the audio, video and control
systems, content distribution, system
commissioning and programming.
Directional audio is synchronized with
video content and played through 20
high-performance QSC speakers covering
the CXC and conference rooms. The speaker
layout was designed to accommodate
future expansion of audio content.
To help Hyosung make the most efficient
use of the spaces in the CXC and the headquarters,
Electrosonic collaborated with
Creating Margin to install and integrate
individual room schedulers with touch
capabilities for seamless room booking and
a master room scheduling display at the
reception desk.
Large-scale video walls and interactive
touchscreens throughout the carefully choreographed
journey inform visitors about
the company's rich history and showcase
22
Commercial Integrator JULY 2021
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Commercial Integrator July 2021

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