YOUR BUSINESS _ SPRING 2024 75% OF VISITORS AT AN EXHIBITION ARE THERE TO BUY, OR PLAN TO BUY IN FUTURE 9 AD IT UP Placing advertising in the right location can help to reach a well-targeted, pre-made audience. If you have the budget, it can be a quicker route to finding customers than trying to build an audience from scratch. Pick a channel that's well known and used by prospects, and where results can be tracked and performance measured. Sponsorship, perhaps of a local event or sports team, is another way to get your brand seen. Sponsorship of a local event or sports team is a good way to get your brand seen in your area 10 HOLD THE CARDS Business cards can help you pick up leads and boost your firm in people's memories, especially if networking isn't one of your personal strengths. Having cards professionally designed and printed will give you variations to choose from, but there are digital publishing services that allow you to easily create your own online for little cost. Keep the design simple and clean. 275