ADVERTISEMENT FEATURE HOW DO YOU MANAGE? Small businesses struggle to access reliable IT services. David Massey from The Apprentice Store explains the benefits in outsourcing managed IT support I n today's digital landscape, having a reliable IT support regime in place is not a luxury but a necessity for any business. Here, we explore the benefits of managed IT support for small businesses and highlights how it can enhance productivity and security while responding to changing needs. Managed support offers invaluable benefits for SMEs as it acts as a proactive solution to ensure seamless operation and support growth. One advantage is enhanced cybersecurity as small firms are often targeted by cyberthreats. Managed support should include continuous monitoring and proactive management of the security threat to your devices and online presence. This type of IT support allows businesses to focus on their core activities, leaving the technology to the specialists. Increased productivity and reduced downtime are achieved through issues being addressed promptly and preventing disruption to daily operations through proactive management. Managed support typically comes with reactive helpdesk support for advice on new technologies that may be of benefit to your business. Keeping costs predictable Cost-effectiveness is a crucial factor for any business, and managed support