Automatic Merchandiser - 36
SMALL OPERATIONS
Advice Tailored to the 1 to 4 route operation
Winning Using
Basic Fundamentals
78746642 | Steven Cukrov | Dreamstime.com
The key to success is doing the basic fundamentals every day
By Gary Joyner, Contributor
A NUMBER OF YEARS AGO, I HAD
the distinct pleasure of hearing Bobby
Bowden, College Football Hall of Fame
coach at Florida State University, speak
at a luncheon about what it takes to
be a winner on the gridiron, in business and in our personal lives. When
your resume includes 377 wins, two
national championships, 12 conference
championships, 14 consecutive years
finishing in the top five in college football, people have a reason to believe the
man knows what he is talking about.
After Coach Bowden had concluded his remarks, he then took
questions from the audience. When
he called on me, I asked what the
number one reason was for all his
success in coaching.
Without hesitation he immediately
said it was making sure his players
36
Automatic Merchandiser * December 2020
and assistant coaches always understood that if they executed the basic
fundamentals of the game correctly,
success would always follow. He followed up by saying that while he had
a reputation of being a riverboat gambler when it came to trick plays and
unorthodox play calling, if his team
did not block and tackle better than
the other team, their chances of losing
increased dramatically.
If your company has a game plan
in which you are constantly making
sure your machines are clean and in
excellent operating condition; your
route drivers are at their locations on
time, every time; and you are regularly rotating your products, checking
for outdated items and listening to
what your customers are saying, success will follow.
When owners, managers, route
drivers, service technicians, office
personnel, warehouse workers and
everyone else on your team understands that doing the basic fundamentals every single day all contribute to
the company's success, everything else
will fall in line.
Vending operators frequently ask
how they can get appointments with
potential high-dollar vending locations for their sales team to call on.
Telemarketing has always been a fundamental source of securing appointments with excellent results when
used as part of an overall marketing
and advertising plan.
A few months back, I spoke with
a man who called me and shared a
bad experience he had with a slicklooking marketing company who
painted a very rosy picture. They said
that if he would purchase one of their
high-tech direct mail, social mediacentered programs, his phones would
http://www.Dreamstime.com
Automatic Merchandiser
Table of Contents for the Digital Edition of Automatic Merchandiser
Editor's Note: To New Beginnings
Industry News
OCS Update: Safe and Sustainable
The 2020 Pros to Know Awards
Pivoting a Path Back to Prosperity
Success Story: Southern Hospitality
Small Operations: Winning Using Basic Fundamentals
Classifieds
Social Hubs
Automatic Merchandiser - 1
Automatic Merchandiser - 2
Automatic Merchandiser - 3
Automatic Merchandiser - 4
Automatic Merchandiser - 5
Automatic Merchandiser - Editor's Note: To New Beginnings
Automatic Merchandiser - 7
Automatic Merchandiser - Industry News
Automatic Merchandiser - 9
Automatic Merchandiser - OCS Update: Safe and Sustainable
Automatic Merchandiser - 11
Automatic Merchandiser - The 2020 Pros to Know Awards
Automatic Merchandiser - 13
Automatic Merchandiser - 14
Automatic Merchandiser - 15
Automatic Merchandiser - 16
Automatic Merchandiser - 17
Automatic Merchandiser - 18
Automatic Merchandiser - 19
Automatic Merchandiser - 20
Automatic Merchandiser - 21
Automatic Merchandiser - 22
Automatic Merchandiser - 23
Automatic Merchandiser - 24
Automatic Merchandiser - 25
Automatic Merchandiser - Pivoting a Path Back to Prosperity
Automatic Merchandiser - 27
Automatic Merchandiser - 28
Automatic Merchandiser - 29
Automatic Merchandiser - Success Story: Southern Hospitality
Automatic Merchandiser - 31
Automatic Merchandiser - 32
Automatic Merchandiser - 33
Automatic Merchandiser - 34
Automatic Merchandiser - 35
Automatic Merchandiser - Small Operations: Winning Using Basic Fundamentals
Automatic Merchandiser - Classifieds
Automatic Merchandiser - Social Hubs
Automatic Merchandiser - 39
Automatic Merchandiser - 40
https://www.nxtbook.com/endeavor/automaticmerchandiser/april2024
https://www.nxtbook.com/endeavor/automaticmerchandiser/februarymarch2024
https://www.nxtbook.com/endeavor/automaticmerchandiser/november2023
https://www.nxtbook.com/endeavor/automaticmerchandiser/september-october2023
https://www.nxtbook.com/endeavor/automaticmerchandiser/august-2023
https://www.nxtbook.com/endeavor/automaticmerchandiser/june-july-2023
https://www.nxtbook.com/endeavor/automaticmerchandiser/april-2023
https://www.nxtbook.com/endeavor/automaticmerchandiser/february-march-2023
https://www.nxtbook.com/endeavor/automaticmerchandiser/november-2022
https://www.nxtbook.com/endeavor/automaticmerchandiser/september-october-2022
https://www.nxtbook.com/endeavor/automaticmerchandiser/august-2022
https://www.nxtbook.com/endeavor/automaticmerchandiser/june-july-2022
https://www.nxtbook.com/endeavor/automaticmerchandiser/april_2022
https://www.nxtbook.com/endeavor/automaticmerchandiser/february-march-2022
https://www.nxtbook.com/endeavor/automaticmerchandiser/december-2021
https://www.nxtbook.com/endeavor/automaticmerchandiser/october-november-2021
https://www.nxtbook.com/endeavor/automaticmerchandiser/September_2021
https://www.nxtbook.com/endeavor/automaticmerchandiser/august2021
https://www.nxtbook.com/endeavor/automaticmerchandiser/automatic_merchandiser_june-july_2021
https://www.nxtbook.com/endeavor/automaticmerchandiser/automatic_merchandiser_april_2021
https://www.nxtbook.com/endeavor/automaticmerchandiser/automatic_merchandiser_february-march_2021
https://www.nxtbook.com/endeavor/automaticmerchandiser/december2020
https://www.nxtbook.com/endeavor/automaticmerchandiser/AUTM_1020
https://www.nxtbook.com/endeavor/automaticmerchandiser/september2020
https://www.nxtbook.com/endeavor/automaticmerchandiser/august2020
https://www.nxtbook.com/endeavor/automaticmerchandiser/junejuly2020
https://www.nxtbook.com/endeavor/automaticmerchandiser/april2020
https://www.nxtbook.com/endeavor/automaticmerchandiser/Automatic_Merchandiser_February-March_2020
https://www.nxtbook.com/endeavor/automaticmerchandiser/december2019
https://www.nxtbook.com/endeavor/automaticmerchandiser/octobernovember2019
https://www.nxtbook.com/endeavor/automaticmerchandiser/september2019
https://www.nxtbook.com/endeavor/automaticmerchandiser/august2019
https://www.nxtbook.com/endeavor/automaticmerchandiser/junejuly2019
https://www.nxtbook.com/endeavor/automaticmerchandiser/april2019
https://www.nxtbook.com/endeavor/automaticmerchandiser/februarymarch2019
https://www.nxtbookmedia.com