Spring 2024 - 18

WOMEN-OWNED
STATIONERY BRANDS
SHINE AT ATLANTA MARKET
Exploring the visionary worlds of Good Juju Ink and Be Rooted
As Atlanta Market approaches,
anticipation mounts for a vibrant showcase
of creativity and innovation within the
stationery industry. Among the exhibitors,
the spotlight shines brightly on womenowned
businesses, each a testament to the
vision and tenacity of female entrepreneurs.
In a realm where artistry meets utility, these
women are not just crafting paper goods -
they're shaping narratives, fostering
connections and redefining the boundaries
of stationery design.
Juliana Kissick, co-founder, creative
director and CEO of Good Juju Ink in
Oakland, California, wanted to feel confident
in her career while making others feel good
and ultimately found her roots in the world of
fine art. Earning the nickname 'Juju' early in
life, Kissick wanted to spread 'good juju' to
others and the world - through stationery,
gift products, games and more.
" I had been taking fine art (classes) since
I was seven years old. I felt very confident
and empowered that I could teach myself
illustration design, graphic design and
more, " Kissick said. " A lot of people come
into this industry maybe not having a
background in letterpress, calligraphy or
even art. But we all have such a desire to
make people feel good, bring joy and offer a
unique storytelling angle. (Stationery) was
always my destiny. "
Good Juju Ink refers to its brand
aesthetic as " elevated storybook. " Wanting
consumers to experience child-like wonder
with its products, Good Juju Ink puts
thought, detail and more into its offerings,
with the feeling of " living in your own
fairytale, " according to Kissick.
" We want you to feel the enchantment you
feel as a kid when you find something that
truly speaks to you. We combine that with
beautifully made and crafted products with
tremendous detail, " Kissick said.
Good Juju Ink offers a multitude of
products, including planners, puzzles,
stationery sets, greeting cards and more. In
a recent collaboration with the J. Paul Getty
Museum, 'The Getty Collection,' seamlessly
merges the worlds of medieval illuminations
and enchanted stationery. Products include
luxury stationery sets, exclusive cards
and more.
As a female-led business, Kissick prides
herself and her business on being kind,
family-oriented and understanding.
" There's so much implicit flexibility and
compassion in being a female-owned
business. We all love working in this
industry because it's so kind and holistically
understanding, " Kissick said.
With Atlanta Market on the horizon,
Kissick is excited to showcase her products
at the show and offer something new.
" We're bringing all of that wonder and
elevated storybook vibes and fusing it into
items that support the stationery world, "
Kissick said. " I really think that we can bring
a whole new level of 'heirloom whimsy' to the
world of Atlanta Market. I think the buyers
will appreciate thoughtful, elevated, childlike
wonder homeware items. "
Jasmine Foster, founder and CEO of
Be Rooted, started her career in retail
buying, working with emerging brands
and innovative spaces. Foster wanted to
create an inclusive brand representing and
showcasing Black women.
" I always knew inclusion and
representation was my passion and my
purpose, so being at the forefront of
bringing multicultural beauty in a bigger way
to major retailers like Target was great for
me, " Foster said. " The home section in retail
spaces lacked representation from the wall
décor to the stationery. I often wondered,
'When will a brand move into this space to
change the narrative of the existing designs
that showcased images of Black women as
a monolith?' That's when I decided instead
of waiting for someone else to create this, I
launched Be Rooted. "
The name, Be Rooted, originates from
Foster wanting her community to feel rooted
in culture, representation and in who the
customer is.
" I think what sets the brand apart from
others in the space is our continued mission
to be culturally and inclusively intentional with
our messaging and designs, " Foster said.
With messages like 'Protect your energy,'
'Manifest your dreams' and 'Guard your
spirit throughout Be Rooted's journals, the
company aims to motivate and uplift people
on their life journey.
" We look to our customers who are Black
and brown women from all backgrounds and
design our products to fit everyone's niche
and lifestyle, " Foster said. " Whether you're
into fitness, a gamer, a plant enthusiast, or
a grad student, we ensure there's positivity,
intention and authenticity in the colors and
messaging of every product. "
Female leadership is prominent in Be
Rooted. Foster finds that being a female-led
business is empowering, allowing her to
establish deeper connections with her core
audience and empowering them to reach
their full potential.
Looking ahead, Foster continues growing
her brand while becoming a major lifestyle
brand for women of color.
" We are looking to continue to grow our
brand awareness and distribution as we
continue down the path of being the biggest
lifestyle brand for women of color. Atlanta
Market gives us an outlet to introduce our
brand to new outlets. "
Find these lines and many more femaleled
brands at Atlanta Market this summer.
Good Juju Ink
Be Rooted
ADVERTISEMENT | © 2024 ANDMORE
SHOWROOMS: July 16 - July 22, 2024
TEMPORARIES: July 17 - July 21, 2024
For more information, visit AtlantaMarket.com
http://www.AtlantaMarket.com
Spring 2024

Table of Contents for the Digital Edition of Spring 2024
